Home / Knowledge / News / Apparel/Garments / Vena Cava partners with LF USA to build new brand together
Vena Cava partners with LF USA to build new brand together
10
Apr '12
Vena Cava, a leading contemporary women's fashion brand, announced that it has entered into multi-year licensing and design agreements with LF USA, a subsidiary of Hong Kong-headquartered Li & Fung Limited, the multinational consumer goods export and logistics group.

"We are beyond excited to take Vena Cava to the next level with the support of LF USA—the industry destination for creative partnerships," said Lisa Mayock and Sophie Buhai, Founders of Vena Cava. "Their guidance and expertise will make it possible to execute the vision we have always had for Vena Cava. We look forward to building an amazing brand together."

Founded by Lisa Mayock and Sophie Buhai in 2004, Vena Cava is best known for its playful and thoughtful approach to femininity and proportion, particularly for the duo's inventive use of prints and eclectic references to the past. Soon after launch, the brand was acknowledged for its distinctive aesthetic and was awarded an Ecco Domani in 2006, back-to-back nominations for the coveted Vogue/CFDA Fashion Fund Award in 2007 and 2008 and was the runner up for the Fashion Finalist Award in 2009.

Inspired by Art Deco, films of the 1970's, travel and flea market finds, Sophie Buhai and Lisa Mayock have emerged as a leading voice of the style-savvy woman and their designs have become favorites of celebrities like Natalie Portman, Blake Lively, Emma Watson, and Maggie Gyllenhaal. Their fresh perspective has led to collaborations with brands such as Gap, Converse and Uniqlo.

As part of the agreement, Lisa Mayock and Sophie Buhai will continue to oversee the creative vision for the brand, while LF USA will contribute its extensive global resources and deep retail relationships to support the growth of the brand. Vena Cava and LF USA will work closely together to expand the brand into additional product categories and broaden its distribution. The brand will be part of LF USA's Women's Apparel Group which houses other leading fashion brands such as Rachel Zoe, Ellen Tracy, Keds Apparel, Sofia Vergara, and Daisy Fuentes.

"Driven by an innovative design vision, Vena Cava is one of the most sought after young, emerging apparel brands in the industry," said Rick Darling, President of LF USA.

"Lisa and Sophie's design sensibility and understanding of the millennial consumer are unique and we see tremendous opportunities to support their distinct design talent and extend the brand's influence into additional product categories. As we continue to strengthen our position as a design-driven organization, Vena Cava is a great addition to our fashion portfolio."

Sophie Buhai and Lisa Mayock, the design duo behind Vena Cava, both moved to New York in 1999 to attend Parsons School of Design. In 2003, three weeks after graduation, they began making their first Vena Cava collection.

LF USA is a subsidiary of Li & Fung Limited, the Hong Kong-headquartered multinational group.

Vena Cava

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search