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Sixth annual Undie Awards from HerRoom & HisRoom
11
Apr '12
HerRoom and HisRoom, the online powerhouses for her and his intimate apparel, announced the launch of the sixth annual Undie Awards competition to showcase the latest underwear styles for both women and men. These prestigious awards give consumers the final say on the hottest and trendiest undergarments available in the market today.

In addition, there is a “select” winner category determined by HerRoom and HisRoom staff to introduce smaller or less-known brands that are stylish and high quality.

Voters can visit www.TheUndies.com to anonymously elect their favorite brands and styles of all types of underwear. Female voters select their favorite average, sports, t-shirt, minimize, and push-up and padded bras; brief, bikini, thong, boy short and g-string bottoms, as well as their favorite shapewear.

Male voters select their favorite boxers, boxer brief, brief and thong/jock, as well as their favorite t-shirt. The easy-to-use voting process allows users to select their favorite items from a series of drop down menus and nominate brands that may not be listed.

“People are passionate about looking their best, even under their clothes. As styles are often changing the Undie Awards help consumers identify the most popular styles in underwear each year. Our leading online retail sites provide top-of-the-line products and we are excited to recognize them,” commented Tomima Edmark, lingerie & undergarment expert and founder of HerRoom and HisRoom.

All Undie Awards voters will receive a 10% off coupon to be used towards a future purchase on either site. Voters can cast their ballots now through April 30 and awards winners will be announced in May. For a comprehensive list of 2011 Undie winners, user reviews and celebrity underwear picks,

The Undie Awards is an annual awards program co-sponsored by HerRoom and HisRoom that gives consumers the final say in underwear.

HerRoom is a leading online intimate apparel retailer for women of all shapes and sizes featuring bras, shapewear, hosiery, swimwear, lingerie and underwear.

HisRoom is a leading online retailer for men featuring underwear, socks, t-shirts, and other basics. With more than 100 hottest name brands – including 2Xist, Fruit of the Loom, Calvin Klein, Hanro, Ed Hardy, Under Armour, Deisel, Munsingwear, among others – HisRoom is the one-stop-shop for men to purchase underwear effortlessly online.

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