Home / Knowledge / News / Apparel/Garments / Li & Fung obtains license for US Polo Assn in China
Li & Fung obtains license for US Polo Assn in China
11
Apr '12
USPA Properties Inc., global steward of the U.S. Polo Assn. brand, and LF Asia, a subsidiary of Li & Fung Limited, the multinational consumer goods export and logistics group announced a new multi-year licensing agreement. The agreement makes LF Asia the master licensee for the U.S. Polo Assn. brand in China.

Under the agreement, LF Asia will source U.S. Polo Assn.-branded apparel and accessories for the Chinese market and will partner with select retailers to bring the U.S. Polo Assn. brand to Chinese shoppers across the country.

“Synonymous with quality consumer product development, LF Asia is the ideal partner to represent the U.S. Polo Assn. brand in China,” said David Cummings, president and CEO of USPA Properties. “Li & Fung's unrivaled design and development expertise will build on and accelerate the impressive results we have achieved in Asia over the last few years. As we continue to rapidly expand our international operations, we believe LF Asia's leadership in this critical market will make a significant difference.”

Available in China for more than a decade, the U.S. Polo Assn. brand expects to substantially increase sales with the addition of LF Asia by capitalizing on the company's reach and expertise.

“U.S. Polo Assn. is an internationally-recognized brand with a unique heritage dating to 1890, as well as a strong consumer appeal,” said Jason Rabin, president of LF Asia. “We believe this is a tremendous opportunity to bring the authentic style of polo to the Chinese market through our partnership with the USPA Properties team; we look forward to a long and successful relationship.”

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States since 1890.

Li & Fung Limited, the Hong Kong-headquartered multinational group, is recognized as the world's leader in consumer goods design, development, sourcing and distribution.

United States Polo Association (USPA)


Must ReadView All

Apparel/Garments | On 20th Sep 2017

Fashion has growth potential in ASEAN markets: Report

Fashion has the biggest growth potential in the Association of...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Apparel/Garments | On 20th Sep 2017

IoT solutions provider Mojix merges with CXignited

Mojix, a leading provider of RFID systems and IoT platform solutions...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Top executives
Textile industry

The foremost issue is bridging the skill gap

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search