Home / Knowledge / News / Apparel/Garments / Content Clothing announces plan for child literacy program
Content Clothing announces plan for child literacy program
11
Apr '12
Content. Clothing, a new logo brand based out of Baltimore, announced the launch of its new clothing line as well its plan for funding childhood literacy programs. The company, founded in November 2011 by entrepreneur and community organizer John Starling, has developed a social-capital economic model that will direct annual donations of over half its profits to literacy programs around the world by the year 2051 – and challenge other brands to do likewise.

Beginning with 12% of 2012's net profit, Content Clothing will donate an increasing percentage of profits each year: 13% of 2013's profits, 14% of 2014's profits, and so on until 51% of all profits are being distributed to literacy programs through the company's foundation, The Foundation of Literacy. The Foundation will then grant those funds to non-profit organizations or individuals who are improving childhood literacy rates in their communities.

“Too many children are growing up illiterate. One child who cannot read or write is one too many,” Starling says. “Imagine a world where every child can read and write and express himself or herself. That's the root of freedom, and that's what we're up to with this brand.”

The logo-brand calls itself an “Anti-Brand,” a term used to distinguish itself from what Starling calls average brands, “brands that, though omnipresent on apparel and gear, simply don't stand for anything.” More over as an “Anti-Brand,” the Content Clothing logo and label are available for sale direct to the customers. Content encourages its customers not to be “labeled” but to label themselves, allowing customers to simply buy the logo and label and put it on whatever they want.

The company plans to expand their clothing line to include shirts and other apparels and accessories, and to develop a online presence globally.

Content. Clothing


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Pic courtesy: Sutlej Textiles & Industries Ltd

Textiles | On 21st Jul 2017

Sutlej Textiles’ Q1 FY18 EBITDA expands to Rs 76.28 cr

Sutlej Textiles and Industries Ltd (STIL), one of India’s largest...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X