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Bonobos clothing to be now sold at Nordstrom stores
Apr '12
Bonobos Inc, the largest clothing brand launched on the internet in the United States, announces that Nordstrom will now sell Bonobos clothing at Nordstrom full-line stores and on Nordstrom.com. This establishes Bonobos, known for its energetic line of better-fitting men's pants, as the first clothing brand of its kind to launch on the web, get to scale, and then extend offline.

In tandem, Bonobos announces the close of a $16.4 million minority investment round led by Nordstrom and with full participation from insiders, including Silicon Valley-based venture capital firms Accel Partners and Lightspeed Venture Partners.

"Partnering with retail legend Nordstrom was an easy decision. As I spent time with Blake, Pete, Erik and Jamie Nordstrom, it became clear that while they are much further along than we are, we share the same focus on creating a fantastic customer experience," states Andy Dunn, founder and CEO of Bonobos.

"We understand there are people who still want to touch and feel clothing before they purchase. We realized we needed help expanding beyond our web-only roots. Nordstrom is the leader in retail customer service and they are incredibly innovative. We admire their leadership team and feel lucky to be in business with them."

Bonobos clothing is known for exceptional fit and colorful energy. Launched exclusively online in 2007 with their signature pants, Bonobos has since expanded to offer a full menswear line. Bonobos at Nordstrom will be the first time the brand is available in-store and online outside Bonobos.com and the company's New York City headquarters' showroom store.

Beginning in April, Nordstrom will carry the top two product lines of Bonobos: the best-selling Washed Chinos in core khaki colors and colorful spring options, and the Bonobos Weekday Warriors, a collection of non-iron cotton trousers. In addition, some seasonal pants and shorts will be offered at select stores and online. The brand will launch at twenty of Nordstrom's full-line stores and within the Men's Shop on Nordstrom.com.

"Bonobos makes great-fitting product and customers are clearly responding to their energetic sense of style. They are a pioneer in leveraging the Internet to build great relationships with their customers, a common focus of both organizations," says Jamie Nordstrom, President of Nordstrom Direct. "Our investment with Bonobos will enable Nordstrom to participate in the young company's phenomenal growth, and we look forward to what we can learn from each other as we build the business together."

Last March, Nordstrom acquired HauteLook, an online retailer that offers flash sales on top fashion and lifestyle brands. The deal was the first transaction of its kind with a leading fashion specialty retail chain acquiring an online private sale company. With the announcement of Nordstrom's investment in Bonobos, one of the first vertically-integrated web-driven clothing brands, Nordstrom's commitment to innovation at the intersection of retail and technology continues.

Bonobos is a clothing company focused on delivering great fit, high energy, and superb customer experience.

Nordstrom, Inc. is one of the nation's leading fashion specialty retailers.

Bonobos Inc

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