Coquette shines with Main, Darque & Masquerade at ILS

13 Apr '12

4 min read

Coquette is pleased to announce their success at the International Lingerie Show (ILS) March 26th to 28th at the Rio Hotel and Casino in Las Vegas. Coquette has been in attendance showing their collections since the creation of the show in October 1996.

The Coquette booth was decorated by beautiful, larger-than-life media shots of the best-selling pieces from each collection. Highlighted were the cover pieces from Main, Darque and Masquerade all of which showcased under the Coquette logo that could be seen throughout the show above the other booths.

Definitely a main attraction, Coquette saw a constant flow of international buyers, retailers and media, all of whom stopped in for a visit. The team on location discussed Coquette's current designs and the many new features to expect within the year. Design was also on hand to discuss the inspiration behind the collections, what's trending and “why we love it” aspect of the lines.

The sales representatives received orders from all their customers and created many new accounts. Feedback was strong for customer service, product quality and the approachability of the Coquette team. Many retailers commented on the amazing Coquette models and their extensive knowledge of the product line and the positive atmosphere they helped to create within the booth.

“This show was steady with all of our loyal customers who made the trip to the show here in Vegas,” said owner Peter Horea. “All of our customers who stopped by the booth placed an order so we found to have a good response from them and positive feedback on our new collections.”

While in attendance at the show, Coquette showcased 10 outfits in the Monday night lingerie fashion show, three Masquerade costumes, two Darque pieces and five outfits of the best-selling lingerie lines. Retailers and distributors packed the room to be entertained by dancers and the newest fashions by exhibitors. The show included costumes, shoes and lingerie pieces that were grouped by company name and showcased through dance routines.

During each International Lingerie Show Coquette has a giveaway promotion that one lucky buyer can win through a draw done on the Tuesday night. This past show the prize was a trip for two to Hawaii. This fabulous vacation will send the winners to Oahu where they will stay at a Sheraton Resort for one memorable and exotic week. Buyers were given a ballot for every $3,000 order placed. This year the winner of the trip was Castle Megastore who has been a Coquette client for over 10 years.

“We were extremely thrilled to have pulled Castle Megastore as the winner of this trip,” said sales manager Dave George. “Our relationship with this company is very strong and they have remained loyal to Coquette and our designs for over a decade. We look forward to sending them on this exceptional vacation as a token of our appreciation for all the business we have done with them over the years.”

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