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Vivienne Westwood ends franchise partnership with Hervia
Apr '12
Bringing an end to a long-term association, Vivienne Westwood Ltd. has terminated its franchise ties with Hervia Ltd.

The Manchester-based Hervia Ltd. ran seven Vivienne Westwood stores on franchise basis, but as the designer sought to end the association, the two companies entered into a legal row in the High Court, last year.

However, the two firms have now agreed to an out-of-court settlement and Hervia has accepted an undisclosed pay-off from the eccentric designer.

Following the settlement, Vivienne Westwood Ltd. has taken back the leases and running of its outlets in Manchester, Liverpool, Nottingham and Newcastle. While the Manchester's Bridge Stree and York-based outlets have been closed, the lease for Trafford Centre store has not been renewed.

Hervia would continue to operate its other interests including Hervia Bazaar luxury store in Manchester's Spring Garden and its London based Y3 fashion label, for which it holds the licence in the UK. Also, it would continue expanding the Y3 concept.

Hervia was established by Oscar Pinto-Hervia in 1993, and it remained as a franchise partner for Vivienne Westwood for 18 years.

Since her husband Andreas Kronthaler joined in as a business partner, Vivienne Westwood has been trying to further commercialize her business, and has been taking over control of franchises and licenses.

Fibre2fashion News Desk - India

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