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SBJ & Savile Row form fashion partnership
23
Apr '12
The First Minister Peter Robinson and deputy First Minister Martin McGuinness visited the new 40 Savile Row store at Delhi's leading fashion outlet SBJ, House of Luxury.

40 Savile Row, the Castledawson based company, is now exclusively available at SBJ, one of India's leading fashion retailers.

Mannoj Mehra, CMD, SBJ and Mr Jeffrey Doltis, owner, 40 Savile Row, gave a traditional Indian welcome to the Ministers.

Speaking at the launch First Minister the Rt. Hon Peter Robinson, MLA said:

“It wasn't that long ago that Northern Ireland was one of Europe's leading garment manufacturers and it is good to see that some of the great brands, such as 40 Savile Row, have developed an alternate business model which enables them to still grow their business in an ever increasing competitive commercial environment.

“Supporting innovation has been a key tenet of the Northern Ireland Executive's Programme for Government and helping companies like 40 Savile Row change their business model to compete in the global market will help to grow their business and exports.”

Deputy First Minister Martin McGuinness MP, MLA said:

“It is a tremendous achievement for this Castledawson company to achieve a world class reputation for their clothing. The company is now a leading global fashion brand and is now franchising its brand in India, Japan, Malaysia and South Africa as well as many other markets.

“This type of business relationship helps to grow businesses and employ skilled people in both India and at home. Given the changes in the textile industry it is an example of how local companies can continue to grow their business.”

Jeffrey Doltis said:

“This is still a family business and my family have had tremendous support from the Northern Ireland Executive. They have helped a small niche business to evolve as the world has changed. This has included helping us find local partners in India. We are optimistic about the opportunities for significant growth and Mr Mehra and I are proud to host the Ministers.”

Northern Ireland Executive

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