Home / Knowledge / News / Apparel/Garments / Vietnam apparel firms shift focus to domestic market
Vietnam apparel firms shift focus to domestic market
Apr '12
Vietnamese garment and textile companies are shifting their focus to domestic market, to counter a decline in exports witnessed in recent months.

The sales of clothing items and fabrics in Vietnam are on an upward trend, Vietnam Textile and Garment Group (Vinatex) said.

Companies like Phong Phu and Viet Thang registered revenues exceeding Vn$ 1 trillion (US$ 47.6 million) from domestic sales last year.

A survey carried out by Vinatex revealed that the Vietnamese local market seems to be very promising for apparel and textile firms, as consumer spending on clothes is only second to that of food.

The average monthly expenditure on clothing items among those surveyed was Vn$ 150,000 to Vn$ 500,000, which accounted for 18 percent of their overall spending, the survey revealed.

The study said nearly 70 percent of Vietnamese people went shopping for garments at least two times a month, during the survey period.

Vietnamese garment companies are widening their distribution system in the country and Vietnamese-made products are slowly making in-roads in the local market that is currently largely dominated by China-made products.

VinatexMart has grown to become the top retailer of Vietnamese-made garments and fabrics. Each of its leading apparel brands –Viet Tien, Phong Phu, May 10 and Nha Be –have over 1,000 retail stores spread throughout Vietnam.

This has been achieved by design diversification and brand development, in addition to expansion of distribution, according to Than Duc Viet, Executive Director of May 10.

The growth rate of Vietnamese garment sector is fairly good, despite the tight money supply situation, said Nguyen Tien Truong, Deputy General Director of Vinatex.

By 2015, Vietnamese apparel market is projected to grow to US$ 6-7 billion. To capture a major share in such a huge market, Vietnamese garment firms still have a long way to go.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search