Home / Knowledge / News / Apparel/Garments / Louise Redknapp to be face of Wallis' petite clothing
Louise Redknapp to be face of Wallis' petite clothing
23
Apr '12
Wallis has announced that Louise Redknapp, singer, TV presenter and wife of footballer Jamie Redknapp, will be the face of its petite clothing collection. The collection features a range of garments specifically designed for women with a smaller frame.

As a confident, petite woman, Redknapp understands the importance of dressing for one's shape and is therefore an ideal ambassador for Wallis' petite clothing collection. As one of the UK's most relatable and friendly media personalities, Redknapp has organically become a style icon for British women.

By modelling Wallis' collection on her petite frame, Redknapp proves that being petite doesn't have to mean sacrificing style. As spokesperson, Redknapp modelled several garments from the collection, including lemon jeans, petite dresses and rose printed trousers.

On the shoot set Louise Redknapp said: "When you are petite proportions are so important, whether it's your jeans or a tailored jacket it's essential that the fit is good as it makes all the difference."

Despite usually being considered off-limits for petite women, the maxi dress is also featured in the collection, and it's altered to flatter the petite frame. These floor-length dresses reflect the recent monochrome trend that's set to take off in Spring and Summer 2012.

Eveningwear options in the collection include a stylish black jumpsuit and a black body con dress with lace detailing. The collection also features a range of petite tops, including striped petite knitwear pieces.

The Wallis Design team has created unique pieces for the collection, as well as adapting key styles from Wallis' core collection into petite silhouettes. The collection is designed for women of 5 foot 3" and under, and is available in sizes 8-18.

The proportions of each garment are altered to flatter the petite figure, while also enhancing seasonal trends. Specifically, leg lengths in the petite collection are shorted to 29 inches and sleeve lengths are reduced by 1 inch.

Wallis is as an aspirational, premium high street brand. The brand has a strong British heritage - first store opened in Islington 1932.

Wallis

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search