Home / Knowledge / News / Apparel/Garments / India's womenswear brand 'AND' enters menswear segment
India's womenswear brand 'AND' enters menswear segment
23
Apr '12
Mumbai-based womenswear brand AND has entered the menswear segment with the launch of AND Men. The company is investing around Rs. 30 million to build the brand name with “We like it simple, we keep it simple!”

Speaking to fibre2fashion, Mr. Mukesh Sawlani, Managing Director, AND Designs India Ltd. (ADIL), said, “AND womenswear has already made its mark in the growing Indian retail sector and we felt this was the right time to enter the menswear segment. We have launched AND Men and are investing Rs. 30 million to build the brand name in India's growing retail sector.”

“AND Men will also follow the design philosophy of AND that generally talks about being simple yet trendy and stylish. The USP of AND Men is 'We like it simple, we keep it simple!' i.e. simple styling with great cuts and comfortable sizing in easy breathing fabrics,” he informs.

Mentioning about various product offerings under AND Men, he says, “AND menswear merchandise includes T-shirts, shirts, shorts, jackets, trousers, denims and accessories made from fabrics like cotton poplins, linen, washed twills, and washed fabrics. The accessories for men comprise stoles, cuff links, and bags.”

Talking about AND Men's potential customers, he avers, “Attribute of AND Men is smart styling for every fashion. Accordingly, AND Men's target audiences are perfectionists, globe trotters, fun loving and adventure driven men in the age group of 19 to 45 years.”

Revealing the company's expansion plans, Mr. Sawlani says, “After opening two new stores in Mumbai, we will open 10 more AND stores (EBOs) this fiscal having both womenswear and menswear. At present, we do not plan to open stand-alone stores for the men's collection. We will not offer menswear collection at any of our existing outlets due to space constraints. However, the collections will be retailed through 18 MBOs, once we launch the autumn/winter collection. During the first year, AND menswear will be retailed in major cities like Delhi, Mumbai, Kolkata, Bangalore, and Hyderabad.”

Fibre2fashion News Desk - India


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Tim Savage from Pexels

Textiles | On 19th Jun 2018

Da Lat begins construction of $50mn wool yarn factory

Da Lat Worsted Spinning Limited Company has begun construction of a...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search