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Italian lingerie brand Intimissimi expanding in UK
Apr '12
Italian intimate wear brand Intimissimi is set to open a new outlet in Westfield shopping centre, Stratford, east London, next month.

The launch would mark opening of the brand's fourth outlet over the past one year, taking the number of its UK stores to six, all of which are located in London.

Intimissimi, launched in Italy in 1996, now operates over 1,000 outlets across the globe, in addition to an e-commerce website. It is currently focusing its interest on the British market and plans to set up more outlets in the UK in the coming years.

Intimissimi has signed Russian model Tanya Mityushina to be the face of its Spring/Summer 2012 collection.

Registering a year-on-year rise of 15 percent, Calzedonia Group's revenue for 2011 grew to €1,295 million.

Intimissimi's turnover rose by nine percent to €444 million during the year.

Fibre2fashion News Desk - India

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