Home / Knowledge / News / Apparel/Garments / DK Company buys three brands from Scandinavia's BTX
DK Company buys three brands from Scandinavia's BTX
24
Apr '12
BTX Group has entered into agreement to sell the Young, Modern and Retail Norway divisions to DK Company A/S, which will consequently become one of the Nordic region's leading fashion groups. The transaction gives BTX Group the opportunity to focus on its market-leading core business within adult fashion in the Classic division.

The transaction includes BTX Group's Young and Modern divisions, which among other things includes the brands b.young, Blend, Fransa, Ichi, FQ1924, Dranella and Gestuz as well as the retail concepts b.young and Fransa including the Retail Norway division with approx. 150 shops.

In 2011, the mentioned activities had a turnover of DKK 1.4 billion and approx. 450 employees. The take-over date is expected to be 1 July 2012. “We are pleased that the take-over agreement for the three BTX divisions has been satisfactorily negotiated. We see the transaction as a natural extension of the positive development we experience in DK Company. In our Trend division we already have successful brands such as Kaffe, Cream, Karen by Simonsen and Kön & Mön."

"We are strengthening this division with BTX's portfolio of brands. At the same time, we will gain a leading position as the third-largest fashion group in Denmark and will be a strong partner in relation to the retail segment. We have significant experience in integrating acquired brands and we look forward to welcoming new and skilled employees from BTX. There is tremendous potential in developing the business further by integrating the best from both organisations and gaining new joint strength."

"With the take-over of the many retail shops, we will also get a unique opportunity to develop our retail concept. The 150 shops in Norway in particular, will cement our position on the extremely important Norwegian market,” says Jens Poulsen, founder and CEO of DK Company A/S.

For BTX Group, the transaction also gives new perspectives: “The combination of our Young and Modern activities with DK Company's similar activities has a strong industrial rational and will provide the best possible basis to target the further development of the brands towards younger segments. At the same time, it allows us at BTX Group to focus 100% on our Classic division, which over a number of years has had strong growth."

"With brands such as Brandtex, Imitz, Jensen Women, Signature and Ciso our Classic division currently stands as the leading player in Scandinavia within adult fashion for women and it is a position we look forward to expanding further”, states Jesper Roe, CEO for BTX Group. The transaction is contingent on approval from the competition authority.

DK Company A/S is a fast-growing Danish fashion group, which since its establishment in 2001 has developed into one of Denmark's leading suppliers of international fashion brands, lifestyle brands and children's fashion through a combination of acquisitions and organic growth. The activities include brands such as Kaffe, Cream, Karen by Simonsen, Kön & Mön, Blue Willi's, etc. In the 2010/2011 financial year, the company had a turnover of DKK 800 million and profit performance of DKK 96 million.

BTX Group is one of Scandinavia's largest fashion groups with a number of strong brands such as Brandtex, Jensen Woman, Imitz, Signature, Fransa, Ichi, Blend, b.young and Gestuz. The company has a solid position on the Scandinavian market in particular and in 2011 had a turnover of DKK 2 billion and profit performance of more than DKK 100 million.

DK Company


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search