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Barely There debuts CustomFlex Fit Reversible Pullover bra
Apr '12
Barely There, a leader in intimate apparel innovation, introduces the new CustomFlex Fit Reversible Pullover bra.

Known for providing women with bras, panties and shapewear that offer both style and versatility, the new Barely There Reversible Pullover provides comfort and support in a sleek design that is perfect for everyday wear.

Seamless from the inside out and made with quick-dry, wrinkle-resistant fabric, the Reversible Pullover is an effortless style solution to everyday dressing dilemmas. A reversible color option in fun shade combos like Blueprint and Denim Wash adds a pop of fun. Whether she's running errands around town or hopping on a plane for a weekend getaway, she'll feel supported and look great.

As part of the CustomFlex Fit line, the Reversible Pullover offers revolutionary Smart Size technology, which adapts to the changing conditions of a woman's body for the best fit every day. With Smart Sizes, finding the right-sized bra is simple and streamlined, because five easy sizes – XS through XL – replace 16 complicated cup-and-band combinations of traditional bra sizing systems.

“The Barely There brand is all about offering women a wide range of intimate apparel solutions to help her look and feel comfortable in whatever she wears,” said Tricia Bouras, marketing director, Barely There. “To go one step further, the Barely There brand is introducing a number of online initiatives to help women add a little happiness into their daily lives.”

With the launch of the CustomFlex Fit Reversible Pullover and online happy initiatives, the Barely There brand is excited to help women everywhere find their own happy.

Barely There CustomFlex Fit Reversible Pullover bras are available at Kohl's department stores nationwide, with a suggested retail price of $29.

Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide. Barely There is a brand of HanesBrands Inc.

Barely There

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