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Avery Dennison RBIS joins Sustainable Apparel Coalition
Apr '12
Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear industry solutions, announced that it has become the first solution provider to join the Sustainable Apparel Coalition (SAC), a year-old organization composed of leading brands, retailers, manufacturers, non-government associations, academic experts, and the U.S. Environmental Protection Agency committed to addressing the apparel and footwear industry's sustainability challenges.

As a founding member of SAC, Avery Dennison will have the opportunity to collaborate with leading global apparel brands and utilize its knowledge of sustainable solutions via the Avery Dennison GreenPrint tool.

As a product lifecycle analysis assessment tool, Avery Dennison GreenPrint quantifies the impact of supply chain processes and packaging, to develop standards and tools that optimize sustainable products and manage their environmental and social impacts, as well as drive innovation through the supply chain. Avery Dennison RBIS' growing selection of more sustainable products includes recycled hangtag fasteners, paperboard hangers and water-based inks and adhesives.

“Avery Dennison is committed to delivering sustainable solutions for our customers through tools such as Avery Dennison GreenPrint that can help increase product appeal while reducing our impact on the earth,” said Shawn Neville, president, Avery Dennison RBIS.

“As a member of the Sustainable Apparel Coalition we look forward to leveraging our expertise to develop a universal approach for measuring and evaluating product sustainability performance across the apparel industry, further supporting our customers' and the industry's commitment to sustainable manufacturing. This is an especially timely partnership with Earth Day happening this month, which demonstrates this industry's ongoing commitment to preserving earth's natural environment.”

“We are pleased to welcome Avery Dennison to the Sustainable Apparel Coalition,” says Jason Kibbey, executive director, Sustainable Apparel Coalition. “As the Coalition's first solution provider member, we look forward to the unique contributions that Avery Dennison can offer.”

The Coalition's first project is to create a universal Index for sustainability practices that will set a standard for apparel manufacturing methods that take into account energy usage, fair labor practices, waste removal methods and water quality. Designed as a business-to-business-level tool for internal decision-making, the Index will evolve to include more supply-chain-specific quantitative data to deliver a truly comprehensive product footprint score.

All of the members of the Sustainable Apparel Coalition have agreed to support the collection of this data and have made a commitment to work toward more sustainable practices. The results of the Index will be a resource for product designers, technical development teams, material suppliers, manufacturers and retail buyers. Currently in beta testing stage, the Coalition expects to launch the Index for public use in 2012.

Avery Dennison RBIS, a global leader in integrated apparel and footwear industry solutions serving the global marketplace, is a $1.5 billion division of Avery Dennison.

Avery Dennison Retail Branding and Information Solutions

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