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Demand for 'Made-in-US' clothing growing in US
Apr '12
An increasing number of shoppers in the United States are asking for 'Made-in-US' apparels, according to experts.

Apparel industry experts say the growing demand for US-made garments is in part due to rising awareness about poor labour and other practices in foreign countries and also in part owing to the present economic condition of the country.

They say there is a growing perception among Americans that garment manufacturing firms in some foreign countries follow poor trade or labour practices. In case of China, people have heard about the country manipulating its currency, they add.

The ongoing recession and the high rate of unemployment in the US is another factor for the growing preference of US shoppers towards locally made products. Experts say the educated customers want their money spent on purchase of clothing to benefit the US economy.

The increased demand has already prompted some apparel manufacturers to relocate their units back to the US, especially to southern California and Los Angeles.

The rising wages in Chinese apparel sector due to shortage of workers is making it easier for China-based units to shift back to the US, according to a report by the California Fashion Association.

Growing wages in China, increased shipping costs and quality-related problems are some other factors that are prompting apparel makers to relocate back to the US, experts say.

Moreover, manufacturing apparels domestically makes it easier for retailers to do business as they can get their supply in a quicker time and can also be assured of quality, experts add.

Fibre2fashion News Desk - India

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