Home / Knowledge / News / Apparel/Garments / Indian brand Classic Polo plans stores in tier II towns
Indian brand Classic Polo plans stores in tier II towns
25
Apr '12
Classic Polo, the casual menswear brand of India-based Royal Classic Group (RCG), will open more outlets in Tier II and Tier III cities across India.

Ms. Usha Periasamy, VP Operations and Brand Head, RCG (Classic Polo), told fibre2fashion, “We plan expansion in Tier II and III cities as there are huge growth opportunities in these cities. In the first phase, we will open outlets in southern Indian cities. Towns in eastern India will be our next target.”

Explaining about the target customers and growth potential, she says, “Our target customers are those in the age group of 18-35 years. There is good growth potential for a casual wear brand like us due to a number of reasons.”

“Firstly, there are very few national players and mid-price segment is almost vacant. So, mid-price segment has a huge scope to grow and sustain. Secondly, 65 percent of India's population is below 30 years as per the census and therefore a ready market is available.”

“Thirdly, sports enthusiasm and health consciousness is witnessing a rapid growth in recent past, which makes for a good potential market. Lastly, there is a good amount of market awareness, which removes the need to educate the customers from scratch,” she explains.

Sharing about the brand's current retail presence, she says, “Classic Polo brand is offered in 50 Exclusive Brand Outlets (EBOs), around 3000 leading Multi Brand Outlets (MBOs), some Large Format Stores (LFS) and an e-commerce portal.”

“Shoppers Stop, Central, Globus, Reliance Trends, TOTAL Malls, Megamart, Brand Factory and Coupon are some of the LFS where Classic Polo apparels are available. It is also offered on e-commerce portal myntra.com,” she adds.

Enlightening further, she says, “In fact, e-retailing is fastest growing business and we are now building our own e-retailing platform. We expect e-retailing to constitute a major share of our total business across all channels in near future.”

Fibre2fashion News Desk - India


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search