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VF Jeanswear to make low-priced jeans for Argentines
Apr '12
VF Jeanswear Argentina, licensee of global denim brands Lee, Wrangler and UFO, has entered into an agreement with the Department of Commerce to provide jeans to Argentines at a price lower than 200 pesos (approximately US$ 42).

Secretary of Department of Commerce, Guillermo Moreno, announced that the “Jeans for All” programme is aimed at providing classic trousers to Argentines at lower prices. The national programme is part of the Government's policy of increasing domestic production to contribute towards import substitution.

VF Jeanswear said it has launched a jeans brand, with each jeans valued at 189 pesos.

The company will invest US$ 5 million this year in its Argentine operations to carry out production of jeans for the national programme.

It added that it would also invest in upgradation of its portfolio of domestically manufactured products, procurement of new machinery and in training of workers.

At present, VF Jeanswear has two plants in Argentina. The company carries out cutting and sewing works at its Aimogasta plant in La Rioja, while the process of washing and finishing of the garments is done at its Benito Juarez plant in Buenos Aires.

Fibre2fashion News Desk - India

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