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Pakistan's Bonanza Garments eyes Indian market
Apr '12
The overwhelming response received at Lifestyle Pakistan expo held in New Delhi this month, has made the Karachi-based Bonanza Garments Pvt. Ltd. to think of opening its outlets in India.

Established in 1976, Bonanza Garments is a manufacturer of reasonably priced good quality garments for men and women, and has over 60 stores all across Pakistan.

Dr. Muhammad Iqbal, Head – Operations, Franchise and Branding, Bonanza Garments, told fibre2fashion, “The sort of response and feedback we received at the Lifestyle Pakistan exhibition has made us think about opening stores in India. However, opening a franchise in India will not be possible for us without having a local partner. So, we are currently looking for Indian partners among companies that are of our stature.”

“Since we are primarily an apparel company, we have approached some apparel companies in India for partnership telling them that we are interested in opening stores in India. We have also short-listed a few big malls like the Select City Walk and Emporio to open up our stores, where we would like to have our presence,” he adds.

Sharing further details about their plan, he says, “The plan to open Bonanza stores in India is at a very early stage. We are also considering opening a store focusing on various fabrics and are in talks with a large fabric retailer in Delhi.”

Mentioning about the timeline for entering the Indian market, he quips, “It would be very early to give a timeline for the store opening because until and unless we get a notification from the trade ministries of both India and Pakistan we cannot move forward. If the notification is issued tomorrow, we would like to open our first store in India in the next 6 months.”

Bonanza is primarily a menswear company that specializes in making Pathani suits. It also produces ready-to-wear ladies dresses, mainly ethnic wear. But, it has different plans for the Indian market.

“A hard core research would be needed before we introduce menswear category in India. So, we would be launching the lawn, that is the unstitched fabric, and ladies wear in India. We see a demand for our lawn fabric in the Indian market,” informs Dr. Iqbal.

“Lawn is 100 percent cotton and a very fine thread is used in the making of the fabric. It is a very famous fabric that looks and feels very good in summers,” he explains.

Fibre2fashion News Desk - India

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