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JC Penney announces new faces to leadership team
28 Apr '12
4 min read
Additionally, jcpenney has welcomed the following leadership team members who report to Katheryn Burchett, senior vice president of merchandising and marketing integration:
• Laura Sandall has been appointed VP, events marketing and publicity, and is responsible for utilizing innovative events and publicity strategies to help generate buzz and excitement around the jcpenney brand.
Prior to joining jcpenney, Sandall formed and led Sandall Marketing, where she developed numerous breakthrough events, publicity programs and initiatives on behalf of various clients. Sandall also served as the director of events marketing and publicity for Target Corporation. It was under her leadership that Target became known for spectacular events that captivated the attention of media and guests.
• Michelynn Woodard joins jcpenney as VP, philanthropy. With over 15 years experience in corporate philanthropy across multiple industries including entertainment, non-profit, television, digital media and music, Woodard will lead the Company's charitable efforts in more than 1,100 jcpenney communities nationwide through strategic partnerships with philanthropic organizations that represent the Fair and Square values inherent to jcpenney.
Woodard's extensive cause-related experience has included leadership positions at Creative Artists Agency, West Brands, LLC and Be the Change, Inc.
"We are assembling a world-class leadership team that will come together and re-imagine a store experience that is not only exciting and relevant today, but will inspire future generations of jcpenney shoppers," said Ron Johnson. "I am thrilled to have these newly appointed leaders join our efforts as we transform jcpenney into America's favorite store."
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square.
• Laura Sandall has been appointed VP, events marketing and publicity, and is responsible for utilizing innovative events and publicity strategies to help generate buzz and excitement around the jcpenney brand.
Prior to joining jcpenney, Sandall formed and led Sandall Marketing, where she developed numerous breakthrough events, publicity programs and initiatives on behalf of various clients. Sandall also served as the director of events marketing and publicity for Target Corporation. It was under her leadership that Target became known for spectacular events that captivated the attention of media and guests.
• Michelynn Woodard joins jcpenney as VP, philanthropy. With over 15 years experience in corporate philanthropy across multiple industries including entertainment, non-profit, television, digital media and music, Woodard will lead the Company's charitable efforts in more than 1,100 jcpenney communities nationwide through strategic partnerships with philanthropic organizations that represent the Fair and Square values inherent to jcpenney.
Woodard's extensive cause-related experience has included leadership positions at Creative Artists Agency, West Brands, LLC and Be the Change, Inc.
"We are assembling a world-class leadership team that will come together and re-imagine a store experience that is not only exciting and relevant today, but will inspire future generations of jcpenney shoppers," said Ron Johnson. "I am thrilled to have these newly appointed leaders join our efforts as we transform jcpenney into America's favorite store."
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square.
J. C. Penney Company Inc
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