Home / Knowledge / News / Apparel/Garments / M&S goes eco-ethical way; promotes apparel recycling
M&S goes eco-ethical way; promotes apparel recycling
30
Apr '12
In its effort to promote environmental and ethical sustainability, Marks and Spencer (M&S) has launched a new 'shwopping' campaign aimed at encouraging customers to recycle their old clothing, and thereby to cut waste.

The London based retailer has introduced at least two drop-boxes called Shwop Drops at each of its outlets across the UK, where people can discard their unwanted clothes.

The apparel so collected would be resold at Oxfam stores, or in international market where there is demand for such clothing.

Earlier too, the retailer tried promoting recycling by offering M&S vouchers against clothing donated in Oxfam shops, and by way of one-day recycling initiatives at its stores. However, M&S is now planning to make the initiative more effective and permanent.

It intends to persuade customers to recycle one clothing item, against every new one they purchase.

Being fashion enthusiasts, UK customers swiftly adapt with fast changing trends in fashion, which makes the old clothes to be treated as a waste.

According to the Department for Environment, Food and Rural Affairs data, over 450,000 tons of textiles were sent to landfill last year.

The 'shwopping' campaign was launched by actress Joanna Lumley, who has been appointed by M&S as its international brand ambassador for the eco-ethical initiative.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Markus Spiske from Pexels

Textiles | On 19th Apr 2018

Intra-state e-way bills in 6 more states from April 20

E-way bill for intra-state movement of goods would be implemented in...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

Indian inter-ministerial group to study e-commerce issues

Apparel/Garments | On 19th Apr 2018

Indian inter-ministerial group to study e-commerce issues

The Indian Government has set up an inter-ministerial group to study...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search