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Faviana announces prom dress contest via social media
30
Apr '12
Faviana is pleased to announce a new customer relationship initiative for 2012. Faviana will be rolling out a variety of relationship building programs and initiatives aimed at developing customer loyalty and building their brand awareness.

To begin the customer relationship initiative, Faviana will be launching an exciting new photo contest for prom dresses, just in time for the 2012 prom season. The Prom Queen Photo Contest is the essence of the new customer relationship initiative, since it combines fabulous prom dress designs with the best uses of social media.

Participants will use Twitter to submit a picture wearing their Faviana prom dress. The pictures will then be posted to special photo albums on social networking sites like Facebook and Pinterest.

“Young ladies want to be noticed for their style,” said Shala Moradi, principle designer for Faviana. “Using social media to help them show off their style and see what their peers are doing builds a sense of community amongst the girls, and loyalty to Faviana. This will play a direct role in improving our client relationships.”

Prom night is one of the most important nights a young woman will experience in high school. It's not just the prom dress, but also makeup, hair and nails that must be just right. Prom is an evening where young ladies want to live out a dress-up fantasy. By providing a platform for young women to test-drive their prom night look, Faviana helps to make a perfect prom a reality.

"Young ladies need more than just a picture of a beautiful gown," continued Moradi. "For prom to be perfect, they need to become everything an elegant gown symbolizes like style, grace, and confidence.” With the selection of prom dresses for 2012, the girls should have no problem looking beautiful for the contest.

Social media will help nurture the relationship between Faviana and the many women who have come to know and love their designs. "Thousands of women regularly interact with us on Facebook and thousands more visit our website every day," said Moradi. "This contest is just another way for us to say 'thank you' to our many loyal followers and customers."

By providing valuable and timely information as well as innovative and stylish designs, Faviana will develop their customer relationships and ultimately, customer loyalty. The women who wear Faviana prom dresses are very likely return in the Fall to begin their search for the perfect homecoming dress.

Faviana is one of the leading designers and producers of stylish, sophisticated evening wear in the world. Owned by the Moradi family for more than 20 years, Faviana is renowned for its innovative style, quality workmanship and exceptional fit as well as its meticulous attention to detail, including beading, sequins and embroidery.

Faviana


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