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Malaysian firm Poney aims to go global with new label
May '12
Poney Garments Sdn Bhd, a leading retailer in Malaysia specializing in kidswear, has launched a new label 'Poney Enfants' created by a Spanish designer.

The new label caters to newborns to 12-year-olds and is inspired from European landscape and French living.

The childrenswear company already has two labels – Baby Poney for newborns to two-year-olds and Poney for two to 12-year-olds.

After operating for two decades, Poney is now looking for global expansion, and the launch of Poney Enfants is a step in that direction, said Gan Teck Hooi, Chief Operating Officer of Poney Group of Companies.

Besides Malaysia, Poney products are at present available in Mauritius, Myanmar, Fiji, Singapore and Yemen.

To take Poney to other international markets, the company has hired Spanish kidswear designer Magda Sola for Poney Enfants.

Prior to joining Poney, Magda worked as head of design for various international luxury kidswear brands in Paris, Barcelona and London for eight years.

Initially, Poney plans to focus on the Southeast Asian and Middle East markets for its new line.

Very soft cotton fabric is used for making Poney Enfants' new born range, while cashmere and different types of wool are used in winter wear range.

The Poney Enfants Spring 2012 collection includes boho-chic style for newborns, and cropped jackets, short dresses, embroidered tunics, floaty skirts and soft cardigans for older children.

Fibre2fashion News Desk - India

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