Home / Knowledge / News / Apparel/Garments / Malaysian firm Poney aims to go global with new label
Malaysian firm Poney aims to go global with new label
03
May '12
Poney Garments Sdn Bhd, a leading retailer in Malaysia specializing in kidswear, has launched a new label 'Poney Enfants' created by a Spanish designer.

The new label caters to newborns to 12-year-olds and is inspired from European landscape and French living.

The childrenswear company already has two labels – Baby Poney for newborns to two-year-olds and Poney for two to 12-year-olds.

After operating for two decades, Poney is now looking for global expansion, and the launch of Poney Enfants is a step in that direction, said Gan Teck Hooi, Chief Operating Officer of Poney Group of Companies.

Besides Malaysia, Poney products are at present available in Mauritius, Myanmar, Fiji, Singapore and Yemen.

To take Poney to other international markets, the company has hired Spanish kidswear designer Magda Sola for Poney Enfants.

Prior to joining Poney, Magda worked as head of design for various international luxury kidswear brands in Paris, Barcelona and London for eight years.

Initially, Poney plans to focus on the Southeast Asian and Middle East markets for its new line.

Very soft cotton fabric is used for making Poney Enfants' new born range, while cashmere and different types of wool are used in winter wear range.

The Poney Enfants Spring 2012 collection includes boho-chic style for newborns, and cropped jackets, short dresses, embroidered tunics, floaty skirts and soft cardigans for older children.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search