Home / Knowledge / News / Apparel/Garments / Aussie Olympic team unveils opening ceremony uniform
Aussie Olympic team unveils opening ceremony uniform
04
May '12
For the first time in Australian history, the official Opening Ceremony uniform of the 2012 Australian Olympic Team was unveiled ahead of the London 2012 Olympic Games by the Australian Olympic Committee (AOC).

The Official Suppliers to the 2012 Australian Olympic Team, Sportscraft and Volley, embarked on the Australian uniform journey to London 2012 with the help of some great Australian Olympians.

In 2011, a Uniform Design Sub-Committee was developed, led by dual Olympic gold medallist and 2012 Chef de Mission Nick Green as well as three other Australian Olympians - Chris Fydler (swimming 2000 and 2012 Deputy Chef de Mission), Libby Trickett (swimming 2004, 2008, 2012) and Trent Franklin (water polo 2004, 2008).

The Committee was charged with developing a design brief for the 2012 Opening Ceremony Uniform in order for Sportscraft and Volley to create a uniform in line with what athletes would want to wear.

The brief summised that the athletes wanted to feel "proud, inspired and honoured" to be wearing the Opening Ceremony uniform. They felt it important that the uniform be contemporary, stylish, wearable, slim-fit and classic modern. Alongside style, comfort was identified as an important factor, with athletes spending up to seven hours on their feet during the Ceremony.

Speaking on behalf of the Committee, Libby Trickett said: “It was really great for athletes to be part of the design process and I was so excited to have the opportunity to be a part of it. We wanted to create something that suited the majority of athletes and I think what has been designed has turned out really well.

The style and cut are the real highlight for me, I think it will be really flattering. They have met the brief and I can really see 'Australia' in the uniform. We will all feel very patriotic in the uniform and it will have a huge 'wow factor' at the Games.”

With over 1,500 prospective Team members fitted by Sportscraft and Volley, a uniform for the Opening Ceremony and a uniform for the Team Reception and other similar functions throughout the Games has been created.

Tailored to the different shapes, sizes and heights of the athletes, the uniform features a bespoke size range going from a size 2XS to 7XL and shoes starting from a size 13 kids through to a 18 US men's.

AOC President John Coates said: “It is really important that the athletes were involved in the design process for the London 2012 Opening Ceremony uniform. Given the strong Australian heritage and rich sporting history of both Sportscraft and Volley, we are very excited to have them both on board as suppliers and I know the athletes will be very proud to wear the new uniform.”

Sportscraft have dressed Australia's Olympians in their Opening Ceremony and formal uniforms at recent Olympic Games and Olympic Winter Games, and it is with enormous pride that the Australian brand is again dressing them for London 2012. In a nod to its 98-year Australian heritage, the Opening Ceremony uniform portrays the Australian “laid back” lifestyle, while still achieving a smart and traditional look (echoing the brand values of Sportscraft).

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X