Home / Knowledge / News / Apparel/Garments / Cuipo apparels garner attention for a cause
Cuipo apparels garner attention for a cause
May '12
"Products with a purpose" is the mantra for the new lifestyle brand, Cuipo. The brand is garnering an explosion of attention not only for its clothing and accessories lines, but also for its cause.

The apparel products are an exciting and cool line of t-shirts with rad designs that also boast top-quality materials for fantastic fit and comfort. Along with the clothing line are stylish beaded bracelets made by indigenous people in Panama, water bottles and reusable shopping bags. The purpose is saving the world's threatened rainforest, one meter at a time. Each Cuipo-branded item includes a meter of protected rainforest.

Earth Month saw an incredible groundswell of visibility as a star-studded line-up of celebrities from film, television, music and books supported the Cuipo cause with many sporting the new Cuipo fashions, posting messages of support on social media, and creating video public service announcements.

Those celebrities included Eva Longoria, Jenny McCarthy, Britney Spears, Deepak Chopra, Mario Lopez, Jason Kennedy, Zach Levi, Sophia Bush, Holly Madison, Christina Milian, Shantel VanSanten, Courtney Mazza, Robin Antin, Lauren Bennett and Paula van Oppen. Public service announcements were created by Bennett (s.cuipo.org/lbyt), Van Oppen (s.cuipo.org/poyt), Antin (s.cuipo.org/rayt), Kennedy (s.cuipo.org/jkyt) and Lopez (s.cuipo.org/mlyt).

In addition, FOX Sports Girls at more than 20 professional sports events wore Cuipo t-shirts, passed out meters of protected rainforest, posted on social media and spoke on FOX Sports to help build awareness for the cause over the weekend.

"We simply can't say enough about how much we appreciate and how important the involvement of each of these individuals is to helping us save the planet one meter at a time," said CUIPO COO John Oswald. "Their understanding of the urgent need to address preservation of the rainforest will have a direct and measurable impact on an issue with ramifications for generations to come."

Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

Cuipo is cause-oriented organization whose mission is to protect and preserve the world's endangered rainforest, one meter at a time.


Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

Indonesia may ease procedures for raw material import

In order to boost the competitiveness of the domestic textile...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search