Home / Knowledge / News / Apparel/Garments / Cuipo apparels garner attention for a cause
Cuipo apparels garner attention for a cause
08
May '12
"Products with a purpose" is the mantra for the new lifestyle brand, Cuipo. The brand is garnering an explosion of attention not only for its clothing and accessories lines, but also for its cause.

The apparel products are an exciting and cool line of t-shirts with rad designs that also boast top-quality materials for fantastic fit and comfort. Along with the clothing line are stylish beaded bracelets made by indigenous people in Panama, water bottles and reusable shopping bags. The purpose is saving the world's threatened rainforest, one meter at a time. Each Cuipo-branded item includes a meter of protected rainforest.

Earth Month saw an incredible groundswell of visibility as a star-studded line-up of celebrities from film, television, music and books supported the Cuipo cause with many sporting the new Cuipo fashions, posting messages of support on social media, and creating video public service announcements.

Those celebrities included Eva Longoria, Jenny McCarthy, Britney Spears, Deepak Chopra, Mario Lopez, Jason Kennedy, Zach Levi, Sophia Bush, Holly Madison, Christina Milian, Shantel VanSanten, Courtney Mazza, Robin Antin, Lauren Bennett and Paula van Oppen. Public service announcements were created by Bennett (s.cuipo.org/lbyt), Van Oppen (s.cuipo.org/poyt), Antin (s.cuipo.org/rayt), Kennedy (s.cuipo.org/jkyt) and Lopez (s.cuipo.org/mlyt).

In addition, FOX Sports Girls at more than 20 professional sports events wore Cuipo t-shirts, passed out meters of protected rainforest, posted on social media and spoke on FOX Sports to help build awareness for the cause over the weekend.

"We simply can't say enough about how much we appreciate and how important the involvement of each of these individuals is to helping us save the planet one meter at a time," said CUIPO COO John Oswald. "Their understanding of the urgent need to address preservation of the rainforest will have a direct and measurable impact on an issue with ramifications for generations to come."

Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

Cuipo is cause-oriented organization whose mission is to protect and preserve the world's endangered rainforest, one meter at a time.

Cuipo


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search