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Silk ties brand Mitchell Roberts launches retail website
08
May '12
Mitchell Roberts announces the launch of its retail website at www.mitchell-roberts.com, where the company aims to continue its legacy of providing excellent men's silk ties at great prices.

"Mitchell Roberts has always prided itself in supplying the world's best clothing lines with quality silk ties in almost complete anonymity. Today, we join the retail world with an optimistic air knowing that fans of the Mitchell Roberts line of products will continue to patronize these men's silk neckties and enjoy the same quality they have enjoyed throughout the years," Michael Wang, Asia-Pacific Marketing Director of Mitchell Roberts, said in a statement.

The new website offers the complete line of Mitchell Roberts high-quality Jacquard Silk Woven Fabric ties, ranging from single-color standard and skinny ties to multi-color striped, paisley, plaid, dotted, and knitted ties with complex patterns or gradients.

Jacquard refers to the name of the inventor of a loom attachment that makes it possible to weave intricate dotted or knitted ties through better fabric control. Mitchell Roberts adopted the use of the Jacquard loom to give its men's silk ties a high-end, luxurious look at part with the world's best silk or polyester ties.

"Mitchell Roberts' wide variety of men's silk neckties go well with any type of suit. For instance, the website offers a range of silk bow ties that cater to tuxedo aficionados," Michael Wang said.

The website also features a secure and hassle-free e-commerce ordering system, and a variety of tools that allow shoppers to choose their preferred silk ties, place them in virtual shopping carts and pay for the goods using PayPal or credit card.

Mitchell Roberts accepts other forms of payment, like via Western Union and telegraphic transfer, on the website for wholesale or volume orders of 1,000 or more pieces of standard ties and skinny ties or striped ties and plaid ties.

"Shoppers need not worry about security and privacy. Mitchell Roberts guarantees their privacy while ensuring that products are delivered on time and received in the same condition as when they leave the production line," Michael Wang said.

The Mitchell Roberts website also offers a tracking service for orders. After payment for a Jacquard Silk Woven Fabric tie purchase has been received and confirmed, the tracking system of the website sends a code and other shipping information to the shopper's registered email.

Although e-commerce is more than two decades old and the technology has nearly been perfected by web developers, some people remain wary of relaying personal information such as credit card numbers over the Internet. This is the reason why Mitchell Roberts has set up a toll-free number through which shoppers can place orders for their favorite silk ties.

"Despite assurances of secure transactions through e-commerce, some shoppers prefer to use conventional means of commerce. Mitchell Roberts recognizes this need and caters to its customers in various forms," Michael Wang pointed out.

Mitchell Roberts


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