Home / Knowledge / News / Apparel/Garments / Incipio acquires lifestyle brand Tavik
Incipio acquires lifestyle brand Tavik
09
May '12
Tavik announced it has been acquired by Incipio, a leading mobile device accessory company headquartered in Irvine, California. The acquisition fueled by an understanding that apparel and mobile accessories are converging as vehicles of self-expression, brings Tavik and Incipio together under one roof, thereby streamlining operations and fostering creative synergy.

The two Southern California-based lifestyle brands are uniting their efforts to engage the active individual who is inspired by music, fashion and technology.

“The original vision of Tavik was, and still is, to be an iconic, worldwide lifestyle brand that produces premium collections for the active individual engaged in the modern beach culture,” says Tavik Chief Executive Officer Erik Paulsen. “With Incipio's global capabilities in production, logistics, warehousing, distribution and financing, Tavik will have the freedom and resources to focus on product design, marketing and sales…enabling us to expand into new categories and grow tremendously upon our existing momentum,” Paulsen continues.

Having collaborated with Tavik on a collection of iPhone 4S and the new iPad cases, Incipio Chief Executive Officer, Andy Fathollahi, recognized and seized the opportunity to acquire Tavik.

“Tavik is a highly-respected, premium lifestyle brand that has stayed true to its core over the past eight years in the apparel and accessories industry; the brand has tremendous potential,” says Fathollahi. “Both Tavik and Incipio have achieved diverse distribution while staying faithful to their Southern California heritage. Together, the brands will amplify each other's strengths and leverage relationships and expertise to expand and boost profitability.”

Incipio, founded thirteen years ago in a suburban garage just like Tavik, has grown into a multi-million dollar company and is carried in over 40,000 retail locations worldwide. Ranked for the past three years, by the Orange County Business Journal, as one of Orange County's fastest growing private companies, Incipio produces a range of products from Apple, Android and BlackBerry cases to power accessories and Hi-Fi headphones.

Incipio prides itself on accessories that look as good as they function and will benefit from Tavik's inventive designs and creative insights into the modern beach culture. The Tavik team remains involved in the company and will run the brand out of Incipio and Tavik's new Oak Canyon headquarters in Irvine, CA.

Tavik is a music-driven lifestyle brand designed for active individuals engaged in the modern beach culture. Founded in 2004 by a team of visionaries seeking to create a brand to reflect their Southern California lifestyle, Tavik offers premium apparel and accessory collections.

Incipio is a Southern California based designer and manufacturer of award winning mobile device accessories.

Tavik

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X