Home / Knowledge / News / Apparel/Garments / Superdry to open largest North American store in NY
Superdry to open largest North American store in NY
09
May '12
Innovative British lifestyle brand Superdry USA will debut its largest North American retail destination with the unveiling of a two story, 14,000-square-foot store in New York City's iconic Times Square.

Boasting men's and women's casual and contemporary apparel and accessories housed within a fast-paced, eclectic environment, the new location will neighbor such Times Square mainstays as Forever 21, MAC and M&M's, among others. The new store marks the brand's third location in New York since 2009, joining South Street Seaport and on Broadway in NoHo.

Superdry Times Square will offer a range of product categories that span men's and women's apparel, denim, swimwear, fragrance and a vast selection of accessories and footwear. Catering to a cosmopolitan, trend-setting crowd, the store will carry signature styles including windcheaters, lumberjacks and leather jackets in addition to exclusive Times Square pieces, such as tin-tab tees, knitwear, dresses and lightweight scarves.

Shoppers can swiftly check out by optimizing the iPod Touch portable check out system.

Superdry is celebrated for housing its collections in uniquely designed retail environments. Times Square will be no exception, featuring oversized jam jar chandeliers, as well as triple patchwork tables made from reclaimed wood and an extensive use of raw steel.

New design innovations never before seen in Superdry's U.S. stores will include an industrial bomb light chandelier made from British factory lights salvaged from the 1940's, bespoke cubby-style denim cabinetry, vetrine mannequin display units and a dedicated area to the brand's leather and premium footwear collection.

"Times Square is the epicenter of New York's bustling pace, unique style and energy," commented Michael Martens, President of Superdry USA. "We are thrilled to join the retail landscape and share Superdry USA's fashion and lifestyle innovations with the millions of New Yorkers and international tourists that visit Times Square daily."

Superdry USA will continue its New York City retail expansion with the opening of a Lexington Avenue and 59th Street location in August 2012.

Superdry USA was conceived in 2003 by James Holder and Julian Dunkerton following an inspirational trip to Tokyo.

Beginning with a collection of five men's graphic t-shirts, the brand has since grown into an international retailer that fuses distinctive fashion influences from across the globe, including precise British tailoring, vintage Americana style and hand-drawn Japanese-inspired graphics. The brand is celebrated for its cutting edge designs, attention to detail and accessible price points.

A division of Sunrise Brands, Superdry USA opened its first store in NoHo in 2009. As a testament to their growing international footprint and their aggressive retail formula, Superdry USA has since opened stores in markets including Los Angeles, CA, San Francisco, CA, Las Vegas, NV, Santa Clara, CA, Santa Monica, CA, Paramus, NJ and Bloomington, MN. Superdry is sold globally in over 30 countries.

Superdry USA


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search