Home / Knowledge / News / Apparel/Garments / Artful Home unveils 'Not for Models Only' collection
Artful Home unveils 'Not for Models Only' collection
15
May '12
Recognizing that it has tapped into a zeitgeist among women seeking individual style rather than fashion, Artful Home is launching its newest collection of artist-created apparel for women. The 37- piece summer 2012 collection, created by an iconoclastic group of women designers in North America, is based on a strong belief that just because you may have lost your waistline, you haven't lost your sense of style. Featured on real; active women, embracing the collection's ethos of 'Not for Models Only'.

"When I introduced apparel into the Artful Home mix, my belief was that there was a large group, a 'tribe', perhaps, of women interested in dressing with style, with artfulness, and with individuality. I believed this because I was already a member of that tribe," said Lisa Bayne, 59, Artful Home's CEO. "It turns out that there was a parallel tribe of women artist/designers who were designing exactly the kinds of pieces which resonate with 'us' but who were little-known outside of small boutiques and craft fairs."

In celebration of the relevance of the clothing collection for real women, the company has launched a campaign, “Not for Models Only," featuring the new collection on three real women, ages 44-59.

In addition, Artful Home sees a strong connection between the diverse lifestyles of their designers and those of their customers, and is hosting designer interviews on their website "By Women, For Women."

"Most of the apparel we sell turns out to be designed and created by women for women", says Bayne.

“Coincidence? Perhaps. But as I have spoken to these artist/designers, I have realized that so much of what these women care about is evident in their clothing and it is not mere coincidence the clothing speaks to so many of us."

The Summer 2012 collection is the latest offering in the rapidly expanding apparel business at Artful Home. For the past 13 years, the company has partnered with the most talented artists in North America, bringing their original works to consumers via its website and printed catalog.

Artful Home


Must ReadView All

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

Pakistan’s textile exports up 5.81% in July-August 2017

The value of textile and garment exports from Pakistan increased by...

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search