Home / Knowledge / News / Apparel/Garments / Artful Home unveils 'Not for Models Only' collection
Artful Home unveils 'Not for Models Only' collection
15
May '12
Recognizing that it has tapped into a zeitgeist among women seeking individual style rather than fashion, Artful Home is launching its newest collection of artist-created apparel for women. The 37- piece summer 2012 collection, created by an iconoclastic group of women designers in North America, is based on a strong belief that just because you may have lost your waistline, you haven't lost your sense of style. Featured on real; active women, embracing the collection's ethos of 'Not for Models Only'.

"When I introduced apparel into the Artful Home mix, my belief was that there was a large group, a 'tribe', perhaps, of women interested in dressing with style, with artfulness, and with individuality. I believed this because I was already a member of that tribe," said Lisa Bayne, 59, Artful Home's CEO. "It turns out that there was a parallel tribe of women artist/designers who were designing exactly the kinds of pieces which resonate with 'us' but who were little-known outside of small boutiques and craft fairs."

In celebration of the relevance of the clothing collection for real women, the company has launched a campaign, “Not for Models Only," featuring the new collection on three real women, ages 44-59.

In addition, Artful Home sees a strong connection between the diverse lifestyles of their designers and those of their customers, and is hosting designer interviews on their website "By Women, For Women."

"Most of the apparel we sell turns out to be designed and created by women for women", says Bayne.

“Coincidence? Perhaps. But as I have spoken to these artist/designers, I have realized that so much of what these women care about is evident in their clothing and it is not mere coincidence the clothing speaks to so many of us."

The Summer 2012 collection is the latest offering in the rapidly expanding apparel business at Artful Home. For the past 13 years, the company has partnered with the most talented artists in North America, bringing their original works to consumers via its website and printed catalog.

Artful Home

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search