Home / Knowledge / News / Apparel/Garments / Artful Home unveils 'Not for Models Only' collection
Artful Home unveils 'Not for Models Only' collection
15
May '12
Recognizing that it has tapped into a zeitgeist among women seeking individual style rather than fashion, Artful Home is launching its newest collection of artist-created apparel for women. The 37- piece summer 2012 collection, created by an iconoclastic group of women designers in North America, is based on a strong belief that just because you may have lost your waistline, you haven't lost your sense of style. Featured on real; active women, embracing the collection's ethos of 'Not for Models Only'.

"When I introduced apparel into the Artful Home mix, my belief was that there was a large group, a 'tribe', perhaps, of women interested in dressing with style, with artfulness, and with individuality. I believed this because I was already a member of that tribe," said Lisa Bayne, 59, Artful Home's CEO. "It turns out that there was a parallel tribe of women artist/designers who were designing exactly the kinds of pieces which resonate with 'us' but who were little-known outside of small boutiques and craft fairs."

In celebration of the relevance of the clothing collection for real women, the company has launched a campaign, “Not for Models Only," featuring the new collection on three real women, ages 44-59.

In addition, Artful Home sees a strong connection between the diverse lifestyles of their designers and those of their customers, and is hosting designer interviews on their website "By Women, For Women."

"Most of the apparel we sell turns out to be designed and created by women for women", says Bayne.

“Coincidence? Perhaps. But as I have spoken to these artist/designers, I have realized that so much of what these women care about is evident in their clothing and it is not mere coincidence the clothing speaks to so many of us."

The Summer 2012 collection is the latest offering in the rapidly expanding apparel business at Artful Home. For the past 13 years, the company has partnered with the most talented artists in North America, bringing their original works to consumers via its website and printed catalog.

Artful Home


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search