May '12
"This partnership was a natural next step for Paul Frank, as Babies"R"Us is the leading authority on juvenile products. We are very proud of Paul Frank's Small Paul collection, and we're excited about the opportunity to offer Babies"R"Us customers this unique assortment of items for infants and toddlers," says Elie Dekel, President Saban Brands.
Parents can now outfit even the tiniest of tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear and hosiery, as well as adorable Julius plush, perfect for little ones. The collaboration offers colorful and fun pieces that remain true to the Paul Frank brand, while integrating a whimsical twist for the younger audience.
"At Babies"R"Us, we recognize the undeniable popularity of the Paul Frank brand among kids and parents everywhere," said Aaron Kopolow, Vice President, Divisional Merchandising Manager, Babies"R"Us. "We're constantly on the look-out for new, trend-right products from kid-favorite brands to introduce to our overall assortment. With this partnership, we're excited to bring the widely celebrated Small Paul designs to the moms who frequent our stores and the kids who will be thrilled to wear them."
Paul Frank's Small Paul merchandise will be showcased in a dedicated shop in Babies"R"Us stores nationwide through July, in which the company will display distinctive in-store signage featuring the friendly face of Julius the Monkey. Babies"R"Us will also support the collection with social and email marketing.
Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands.
Paul Frank
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