Liz Claiborne changes name to Fifth & Pacific Companies
16 May '12
2 min read
Fifth & Pacific Companies, Inc. completed its previously announced corporate name change from Liz Claiborne Inc. As of now, Fifth & Pacific Companies will trade on the New York Stock Exchange under the ticker symbol "FNP."
Fifth & Pacific Companies is focused on growing its global lifestyle brands (Juicy Couture, kate spade and Lucky Brand). The new name also reflects the sale of the Liz Claiborne namesake brand to J.C. Penney Corporation, Inc.
"We are thrilled to begin the next stage of our Company's journey as Fifth & Pacific Companies, a name that truly captures who we are today - a house of iconic American brands with global appeal. From their cradles of inspiration in New York and Los Angeles to Shanghai and beyond, our brands serve customers worldwide with high quality and imaginative product," said William L. McComb, Chief Executive Officer, Fifth & Pacific Companies, Inc.
Fifth & Pacific Companies is built around highly distinct brands that predominantly focus on direct-to-consumer sales, an important evolution from Liz Claiborne Inc.'s historic focus on primarily serving department stores.
"As we say a final goodbye to the iconic Liz Claiborne name, we know the time is right for a change, and we welcome our bright new future as Fifth & Pacific Companies," said Mr. McComb.