US brand Juicy Couture to relocate London flagship

17 May '12

1 min read

The US luxury lifestyle brand will open the flagship location at 198 Regent Street in mid-July 2012, while the Bruton Street store will remain open until August 31, 2012. The new store will comprise 4,500 square feet of space laid out over two main floors, plus a mezzanine level.

It will showcase women's, girls' and baby apparel, as well as accessories, fragrance and jewelry, beginning with the autumn '12 Collection. Juicy's executive offices, currently located at Bruton Street, will also relocate to Regent Street in mid-August.

Juicy Couture will retain its sales showroom at the iconic Hartnell Suites, located at 26 Bruton Street, where the renowned couturier Norman Hartnell designed the wedding gown for Queen Elizabeth II.

The opening of the Regent Street flagship plays a key part in the brand's evolution under the new leadership of Chief Creative Officer and President LeAnn Nealz.

Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all of its designs.

Juicy Couture

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