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Global apparel brands vie for space in Indonesian town
May '12
Surabaya, the capital of Indonesian province of East Java, has become a favoured location for apparel retailers as around 100 international apparel brands, are eyeing penetration in the city's market.

While some of these brands are expanding in Indonesian market, others to enter Surabaya are new brands.

The brands include Germany's Hugo Boss, a well-known high-end fashion brand for men and women, operating 110 offices across the globe; England's Topman & TopShop and Marks & Spencer and US fashion label Forever 21.

Banana Republic, the US fashion label established by Mel and Patricia Ziegler in 1978 and taken over by GAP in 1983, is also included in the list.

As a number of well-known international brands are eying to expand their market in the city, it proves that Surabaya's fashion market still has much scope.

In fact, several international retail apparel brands have been waiting to enter the city's market for over three years, due to limited capacity of the city's mall to house the new brands.

According to local entrepreneurs, majority of the brands wish to open their outlets at locations like malls that attract premium market segment. Tunjungan Plaza mall is one such location, which has a long waiting list of brands willing to set up their stores, they add.

Fibre2fashion News Desk - India

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