Home / Knowledge / News / Apparel/Garments / Ahead gets new talents
Ahead gets new talents
May '12
Anne Broholm has been appointed chief executive officer of Ahead, the innovative, successful headwear, apparel and golf accessories company owned by Sweden's New Wave Group AB. Additionally, Chuck Lord has been appointed chief operating officer of Ahead. Ken Shwartz, Ahead founder and current CEO, will remain on the company's board of directors.

Broholm, who will assume her new responsibilities June 1, has been with Cutter & Buck, another company within New Wave Group's corporate portfolio, since 2005, most recently as global sales manager, golf. Her previous experience included nine years as executive vice president of sales and marketing for Imperial Headwear and additional apparel experience with Liz Claiborne, Ocean Pacific, and O'Neill.

As CEO, she will oversee sales, marketing and finance for Ahead's four business units: Men's Apparel, Ahead Headwear, the “Heavy Metal” line of golf accessories and the “Kate Lord Collection” of women's hats, apparel and accessories.

Lord will assume responsibility for the day-to-day operations at the New Bedford, Massachusetts facility, including design, distribution, customer service and production. He has been director of art and design for Ahead since the company was established in January 1995.

“Anne's talents and in-depth knowledge of the golf industry will be invaluable assets to guide Ahead to the next levels,” said Torsten Jansson, managing director and CEO of New Wave Group. “Her vast network and leadership, combined with Chuck's creativity and knowledge of internal operations, will aid us to strengthen and grow our market position.”

Ahead is best known for its premier headwear collections that feature original approaches to logo ornamentation options. Founded in 1995, Ahead has been able to capitalize on the golf industry's desire for high-quality graphics on headwear and an array of garments. Among active professional golfers who wear Ahead gear on the course are Luke Donald, Retief Goosen, Jim Furyk, Sean O'Hair and Brittany Lincicome.

New Wave Group AB is engaged on the design, acquisition, and development of brands and products within the promotion, sports, gift and interior design sectors. Its corporate portfolio includes Clique, Craft, Orrefors and Kosta Boda, among other brands.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search