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Wills Lifestyle Boutique store opens at ITC Grand Central
May '12
Wills Lifestyle, ITC's premium fashion brand has launched its boutique store in Mumbai at the ITC Grand Central. The newly launched boutique store will provide the customers an exclusive brand experience along with international fashion.

The store offers the entire range of Wills Lifestyle Spring Summer collection. Highlights this season include four different labels – Wills Signature, Wills Clublife, Wills Classic and Wills Sport. The Signature collection boasts of glamorous ready-to-wear ensembles by India's leading designers. The Club range offers elegant yet intriguing evening wear. The Classic collection consists of slick formals for that sharp look and to contrast it we have, Sport, a range of sun-friendly casual wear. Accomplish the perfect summer look with luxurious personal care products from Essenza Di Wills & Fiama Di Wills.

At this exclusive Wills Lifestyle store, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. Wills Lifestyle has developed an international format for the store to provide a clearly differentiated and pleasurable shopping experience. The use of space is refreshing, which is reflected even in the spacious changing rooms.

Mr. Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing says, “Wills Lifestyle has set up high-end boutique stores to target luxury consumers at ITC Hotels. These stores have different assortment of products and cater to business and leisure travelers. We have already set the trend in the industry with three such stores and will be expanding this initiative to other ITC Hotels this year including ITC Grand Chola, Chennai.

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience'. Currently there are 88 Wills Lifestyle stores in 37 cities across the country, and the brand is making rapid strides in terms of expansion.

Wills Lifestyle

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