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'Where's My Water?' merchandise to extend story of Swampy
22
May '12
Disney Mobile and Disney Consumer Products (DCP) announced the first line of merchandise based on Disney's hit mobile game, "Where's My Water?”.

The new line extends the story of Swampy the Alligator, Disney's first original character for mobile, and includes an impressive line-up of licensees and retailers including, Hasbro Inc., JAKKS Pacific/CDI, and Toys"R"Us. The "Where's My Water?" merchandise line also features Cranky, Swampy's reluctant friend and the alpha-male of the group, and Allie, the female alligator who humors Swampy's attempts to bring human culture to alligators.

Designed to resonate with fans of the popular game, the first wave of "Where's My Water?" product will be available at mass retailers nationwide in June, with select items available now at Disney Store locations and DisneyStore.com.

The line features: plush and novelty toys, consumer electronics accessories, and apparel and accessories. The second wave of product coming this fall will expand to include a face-to-face game, consumer electronics, stationery, home accessories, and Halloween costumes.

"'Where's My Water?' has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise," said Disney Mobile Bart Decrem, senior vice president and general manager, Disney Mobile. "Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved."

"The 'Where's My Water?' product launch continues Disney's tradition of developing innovative and story-driven products that enhance consumers' love for Disney characters and storytelling," said JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products. "The new line expands the 'Where's My Water?' experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game.

Since launching in September of 2011, "Where's My Water?" has reached the No. 1 spot on the App Store in 80 different countries and most recently, Apple announced that "Where"s My Water? Free" made App Store history as the 25 billionth app downloaded. The game also launched on Android platforms for Google Play and the Amazon Appstore where it has enjoyed similar success. Later this year, Swampy will make his debut online in a 12 episode web series called, "Where's My Water?, the Adventures of Swampy."

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art.

Disney Consumer Products (DCP)


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