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INVISTA to reveal swimwear consumer insights at Paris
May '12
INVISTA, one of the world's largest integrated producers of fibres and polymers, is set to reveal new swimwear consumer insights and technical performance advantages at Mode City, Paris, July 7th-9th, 2012. These findings offer fresh empirical perspectives on real swimwear consumer behaviour around the world as well as priorities when shopping for a new swimsuit, which have the potential to help brands arm themselves against consumer disappointment.

Not surprisingly, fit continues to be the most important attribute when shopping for a new swimsuit, with 97% of women prioritizing fit over other features1. Most fashion swimwear consumers buy their new swimsuits when they are getting ready to go on holidays or when they grow tired of their old suits. In this continuous replacement process, they discussed their level of brand and store loyalty, especially based on previous experiences with a swimsuit, good or bad.

INVISTA's research also shows that women spend 40% of their time in their swimsuits at the pool1 (vs. at the beach, in fresh water or sunbathing) where their suits come into contact with a range of threats – sunscreen, pool-water, perspiration, body oils, and high heat. The study explores how women care for their swimsuits, revealing that only 53% of women wash their suits after use, and almost 40% wait to wash or rinse their suits until after they've dried – on the same day or later. 1

Relating real consumer behaviours to garment performance, INVISTA's tests demonstrate that hazards of the pool environment can stay in contact with the swimsuit for quite a long time before being washed clean.

XTRA LIFE LYCRA fibre - The long lasting fit promise
XTRA LIFE LYCRA fibre resists fibre breakage and fit loss more than 5X longer than other chlorine-resistant elastanes, providing swimwear brands a way to elevate the value of their products and increase brand loyalty among their consumers. Trusted among women worldwide, 77% agree that they would be more likely to buy a suit labelled with the XTRA LIFE LYCRA fibre brand than one without.1

XTRA LIFE LYCRA fibre is known for its promise of superb fit and resistance to degradation from the swim environment, with a proven record of strength when faced with the damaging effects of perspiration, chlorine, sunscreen or heat.

Visitors to the INVISTA stand at Mode City can also expect an update on LYCRA fibre with W technology, with latest information on its commercial applications for intimate apparel. W technology elevates LYCRA fibre to a new standard, by offering enduring whiteness, uniformity and reduced grin-through for richer fashion shades for intimate apparel.

INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio, bringing added value to customers throughout the apparel value chain.


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