Uniqlo names Novak Djokovic as global brand envoy
Uniqlo announces that it has appointed Novak Djokovic, the world's top-ranked male professional tennis player, as its global brand ambassador. The five-year partnership will see Djokovic promoting the Uniqlo brand and Uniqlo clothing worldwide. The partnership will also include collaboration on future product lines, as well as co-developing the ultimate Uniqlo functional wear.
A preview of the collaboration's first results will be seen at this year's Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed Uniqlo match wear to spectators in Paris and to a worldwide TV audience.
Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, commented on today's announcement saying, “We are extremely pleased to have Novak Djokovic become Uniqlo's global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, Uniqlo will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.”
Yanai added, “Uniqlo and Novak share a common, mutual desire to improve people's lives and contribute to society. In addition to creating truly great clothing with new and unique value, Fast Retailing takes to heart our mission to enrich people's lives through unique corporate activities and to grow our company in unity with society. We look forward to collaborating with Novak on a number of corporate social responsibility programs around the world.”
Novak Djokovic, commenting on today's announcement said, “I am honored, and also very excited, to have been appointed as the Uniqlo global brand ambassador. Uniqlo is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call 'Be Unique,' and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.”
Djokovic added, “I feel a natural connection with Uniqlo. To me, Uniqlo is not fast fashion, and it's not sports wear. Uniqlo is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with Uniqlo in the development of new products and to getting to know the global Uniqlo family better.”
In launching the new partnership between Uniqlo and Novak Djokovic, Uniqlo confirms that as its first corporate social responsibility activity it will manufacture a custom-designed charity UT (Uniqlo T-shirt) to sell at a select number of Uniqlo storesand online.
Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children's programs. Details regarding the design of the UT, as well as timing and location of sale will be announced in due course.