Home / Knowledge / News / Apparel/Garments / Uniqlo names Novak Djokovic as global brand envoy
Uniqlo names Novak Djokovic as global brand envoy
24
May '12
Uniqlo announces that it has appointed Novak Djokovic, the world's top-ranked male professional tennis player, as its global brand ambassador. The five-year partnership will see Djokovic promoting the Uniqlo brand and Uniqlo clothing worldwide. The partnership will also include collaboration on future product lines, as well as co-developing the ultimate Uniqlo functional wear.

A preview of the collaboration's first results will be seen at this year's Roland-Garros French Open Tennis Tournament that starts on May 27, where Djokovic will debut his newly designed Uniqlo match wear to spectators in Paris and to a worldwide TV audience.

Tadashi Yanai, Chairman, President & CEO of leading global Japanese retailer Fast Retailing, commented on today's announcement saying, “We are extremely pleased to have Novak Djokovic become Uniqlo's global brand ambassador. We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognized and respected sports person like Novak. At the same time, Uniqlo will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world.”

Yanai added, “Uniqlo and Novak share a common, mutual desire to improve people's lives and contribute to society. In addition to creating truly great clothing with new and unique value, Fast Retailing takes to heart our mission to enrich people's lives through unique corporate activities and to grow our company in unity with society. We look forward to collaborating with Novak on a number of corporate social responsibility programs around the world.”

Novak Djokovic, commenting on today's announcement said, “I am honored, and also very excited, to have been appointed as the Uniqlo global brand ambassador. Uniqlo is a cool brand with strong roots in Japan, a country whose culture and way of life I respect. I have a personal philosophy which I call 'Be Unique,' and this is based on my strong passion, drive and eagerness to keep improving myself. I am passionate about being the best possible tennis player, as well as the best possible person, and I have a continuous desire to help people, especially children, who have been less fortunate than I.”

Djokovic added, “I feel a natural connection with Uniqlo. To me, Uniqlo is not fast fashion, and it's not sports wear. Uniqlo is the ultimate functional wear, which is exactly what I need as both a sports person and an individual who leads a very active life. I look forward to collaborating with Uniqlo in the development of new products and to getting to know the global Uniqlo family better.”

In launching the new partnership between Uniqlo and Novak Djokovic, Uniqlo confirms that as its first corporate social responsibility activity it will manufacture a custom-designed charity UT (Uniqlo T-shirt) to sell at a select number of Uniqlo storesand online.

Proceeds from the sale of this UT will be donated to the Novak Djokovic Foundation to support children's programs. Details regarding the design of the UT, as well as timing and location of sale will be announced in due course.

Uniqlo


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search