Home / Knowledge / News / Apparel/Garments / UK apparel retailer SuperGroup shifts to 3PL
UK apparel retailer SuperGroup shifts to 3PL
May '12
In view of the problems that it encountered with its warehouse management system (WMS) last year, the UK-based fashion retailing chain SuperGroup is making a shift to the third party logistics (3PL).

SuperGroup has entered into a two-year contract with logistics firm Wincanton, which would help the apparel retailer with expansion of its supply chain.

The logistics firm won confidence of the fashion retailer as it stepped forward to help SuperGroup during last Christmas trading peak, when the retailer was in trouble due to installation of a new WMS.

Wincanton team then set up a temporary distribution system at the vacant Gloucester Business Park site within just five days, which not only allowed the retailer to execute its orders in time, but also to meet record sales.

SuperGroup is now developing the Gloucester site into a state-of-the-art supply chain hub at a cost of £1.5 million, and is shifting its retail distribution operations to Gloucester from the nearby Barnwood warehouse.

Established in 1985, SuperGroup operates a multi-channel business through a combination of Cult and Superdry standalone outlets, Superdry concessions, e-commerce and its UK and overseas wholesale operations.

As a distinctive branded UK apparel retailer offering quality clothing and accessories, SuperGroup currently has 76 UK standalone Cult and Superdry retail stores, 74 concessions and a large number of wholesale relationships.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search