Home / Knowledge / News / Apparel/Garments / Theo Paphitis opens 12th Boux Avenue lingerie store in UK
Theo Paphitis opens 12th Boux Avenue lingerie store in UK
25
May '12
Theo Paphitis, one of the UK's most high profile businessmen, has opened the 12th UK outlet of his lingerie brand Boux Avenue in Bath.

Launched in April 2011, Boux Avenue is a truly exciting shopping experience for lingerie lovers everywhere, both online and in-store.

Although online shopping is on the rise, the Dragons' Den star believes that high street stores will continue to remain viable if they provide excellent shopping experience to customers.

Boux Avenue is experience-driven and its outlets offer shoppers a therapeutic pastime.

Ironically, the new Boux Avenue store in Bath, the first in West Country, has been opened on the site of the former La Senza outlet, a lingerie chain owned by Paphitis until 2006.

The lingerie brand plans to double the number of its outlets in UK over the next few years.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Textiles | On 20th Jan 2017

Xeros to focus on textile sector to develop technology

Xeros technology group plc, the developer and provider of patented...

Apparel/Garments | On 20th Jan 2017

Nine West acquiring womenswear marketer Kasper Group

US based footwear, accessories and denim company Nine West Holdings...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search