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Rachel Roy supports BULLY with custom designed tees
28
May '12
The Weinstein Company announced that Rachel Roy is the latest in a long list of celebrities and public figure who is stepping out to support BULLY, currently in theaters nationwide, with two custom designed t-shirts that will be auctioned with proceeds going to anti-bullying organizations.

The t-shirts will be auctioned off for charity. Bidding begins at $100. Proceeds will go towards Facing History and Ourselves, a non-profit organization that provides bullying prevention training for educators and administrators.

"As a designer, I have the luxury of being able to create a product that lets people express themselves," said Roy. "These tees do exactly that. They get the message out loud and clear that bullying is a critical issue that needs as much attention as possible. I'm proud to join the fight for this meaningful cause."

"Rachel is no stranger to lending her support for good causes," said TWC President of Marketing Stephen Bruno. "We're thrilled to have her join us in the fight against bullying."

Other celebrities and public figures have stepped out in their own ways to help get the film's message out including: Justin Bieber featuring his song "Born To Be Somebody" in a BULLY TV spot; Ellen DeGeneres featuring the families from the film on her show; Meryl Streep and attorneys David Boies and Ted Olson hosting an NYC screening; Victoria Justice, Giuliana Rancic and Joel McHale hosting the LA premiere.

Anderson Cooper and Kelly Ripa hosting an NYC screening; Anderson Cooper hosting a town hall special on CNN to discuss bullying with Dr. Phil, Kelly Ripa and BULLY director Lee Hirsch; Tommy Hilfiger designing t-shirts; the dozens of celebrities who tweeted to help BullyMovie trend; and many other supporters shooting PSAs.

Companies including Bing and Twitter have partnered to help in the quest to reach as many parents, teachers and children as possible. And, in a move that inspired and rallied hundreds of thousands of supporters, Michigan high school student Katy Butler garnered more than half a million signatures on her petition to the MPAA on Change.org to lower BULLY's R rating, which subsequently was lowered to a PG-13.

Efforts to pass the Safe Schools Improvement Act are also in the works after TWC Co-Chairman Harvey Weinstein's recent meeting with Senator Bob Casey. This bill will amend the Elementary and Secondary Education Act of 1965 to address and take action to prevent bullying and harassment of students.

The Weinstein Company is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979.

The Weinstein Company


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Courtesy: Business wire

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