Home / Knowledge / News / Apparel/Garments / Hanes launches men's tagless innerwear bottoms
Hanes launches men's tagless innerwear bottoms
30
May '12
Hanes, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men's underwear bottoms.

America's No. 1 men's underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.

Hanes Tagless underwear bottoms deliver a new level of comfort with superior softness without the itch and irritation of a tag. The product launch and tone of the ad campaign underscore the brand's continued commitment to ensure the ultimate in comfort with each new product innovation.

Following the success of the wildly popular Hanes Tagless undershirt and in response to in-depth consumer research, Hanes brought the Tagless brand to its briefs, boxers and boxer briefs to address the unmet needs voiced by male consumers.

"As a brand, our mission is to deliver consumer-driven product innovations for superior comfort with enhanced fit," said Sidney Falken, chief branding officer, Hanes. "Tags continue to be a significant irritant for our consumers, so we sought to address this issue across all of our styles of men's underwear bottoms.

“We consider ourselves to be comfort innovators and we strive to deliver both physical and emotional comfort with all of our products. Our ultimate goal is perfect comfort, without a distracting tag."

Hanes and MJ Trounce the Tag
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men's underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy.

Jordan is shown rescuing men from the personified "annoying tag" in different scenarios. The ads were developed for Hanes by The Martin Agency of Richmond, VA.

"These ads do a great job of driving home the point of how annoying tags are in a very funny and entertaining way. I personally can't stand annoying, itchy tags and I'm so glad Hanes decided to get rid of them… and I'm very happy to help," Jordan said.

"I've been working with Hanes for more than 20 years and each time we've created ads together, it's been a blast."

"Office" is the first of three spots that amplify the nuisance of an underwear tag. It shows a man sitting at an office desk attempting to do his work when his underwear tag starts chattering incessantly, trying to add some excitement to the workday.

“As the tag prattles on, Michael Jordan enters the office building and relieves the worker of his annoying tag by tossing it into a paper shredder. Each spot ends with a tagline that simply states, "Tags are annoying. So we got rid of them."

"Movie Talker" shows a man and his girlfriend sitting in a darkened movie theater trying, to no avail, to watch a scary movie. As they focus on the film, the man's undershirt tags refuses to stop talking and revealing the movie's plot.

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search