Twelve town centres across the country will have a unique opportunity to revitalise their high streets after being selected to be the first Portas Pilots, Local Government Minister Grant Shapps said.
Mr Shapps praised the exceptional quality of the winning bids, which will each receive a slice of £1.2 million and a tailored package of support from both the Minister and retail guru Mary Portas.
From Stockport to Margate, successful pilots will be helped to implement their ideas to rejuvenate the town centre, as well as test out the measures in Mary Portas's High Street Review.
The first 12 Portas Pilot towns are:
Bedford, Croydon, Dartford, Bedminster, Liskeard, Margate, Market Rasen, Nelson, Lancashire, Newbiggin by the Sea, Stockport, Stockton on Tees, Wolverhampton
The competition to become a pilot received an overwhelming response, with over 370 applications from across the country. Mr Shapps said unsuccessful applicants should not despair - the quality of the bids has been so high that he was launching a second round of the competition, which will see 12 additional pilots announced by the end of July. The Greater London Authority are also funding a further 3 which takes the total to 15.