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Dubai's hottest malls to have five new ICONIC stores
30
May '12
Time flies fast and fashion evolves continuously as ICONIC gets ready to spread its wings further in the UAE with the opening of five new stores in 3 of Dubai's hottest malls, and a debut store in Sharjah and Abu Dhabi the brand is buzzing! A fashion lifestyle destination for the young at heart, ICONIC will be seen opening new stores in Dubai Mall, IbnBatuta Mall, Marina Mall, Sahara Centre and Al Wahda Mall.

First in the line of new store launches is the Dubai Marina Mall store which will open sometime in July, followed by the other three stores slated to open in the months of August and September. Offering Fashion for the Everyday ICON the stores will stock the latest fashion apparel, footwear, accessories, beauty and gifts all under one roof for women, men and kids.

Alongside the regular line-up of fashion, the store will also add to the brand product portfolio, Interesting designer collaborations like Flirt by Aisha Ramadan (AW'12 line-up), Tas by AliyaTair, JV by JatinVerma and high fashion brands like Lipsy London, Fever London, KG by Kurt Geiger, Zoo York, Paul's Boutique, Turk &Filmore, One Like No Other, amongst others.

Speaking on the brand's growing portfolio, Raza Beig, CEO Splash & ICONIC, said, “It's a year of expansion and opportunities at ICONIC, as the brand gets ready to launch new stores across the region. The months of July & August are exciting as the brand will open doors in some of Dubai's most popular malls, of which Marina Mall and Dubai Mall are the first in line. With each store, ICONIC has identified strategic locations and kept in mind the fashion quotient of the audiences.”

“In addition, ICONIC will also be seen launching in countries like Qatar and Kuwait, along with new store openings in Abu Dhabi and KSA. The brand aims to touch the 20 store mark, by end of this year in the region and be within proximity to its consumers.”

ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle collide and caters to men, women and children.

ICONIC stores


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