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Sales drop at Aussie department store David Jones
01 Jun '12
4 min read
Mr Zahra said, “Looking forward to 4Q12 we note that the first few weeks of the quarter have traded broadly in line with 3Q12 trading patterns. “June and July are the major contributors to sales in 4Q12 and given our experience last year we feel it is imperative that the promotional activity during this period be highly distinguishable from other promotional events throughout the year."
"Accordingly we are making improvements to our clearance program this year and we have consciously decreased the depth, breadth and volume of promotional activity in the lead-up to clearance. “We note that the rate of decline in sales has stabilised and reaffirm the guidance we provided on 21 March 2012, of a decline in Profit after Tax for FY12 of between 35% and 40% compared to FY11,” Mr Zahra said.
"Accordingly we are making improvements to our clearance program this year and we have consciously decreased the depth, breadth and volume of promotional activity in the lead-up to clearance. “We note that the rate of decline in sales has stabilised and reaffirm the guidance we provided on 21 March 2012, of a decline in Profit after Tax for FY12 of between 35% and 40% compared to FY11,” Mr Zahra said.
David Jones
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