Home / Knowledge / News / Apparel/Garments / Thorlo debuts Experia with COOLMAX fiber sock collection
Thorlo debuts Experia with COOLMAX fiber sock collection
01
Jun '12
Thorlo is thrilled to debut the Experia with COOLMAX fiber Electric Avenue sock collection for Summer 2012. Electric Pink, Electric Green and Electric Orange, rounded out with Electric Yellow and Electric Royal complete the collection. This new color collection complements the latest footwear and apparel trends in the marketplace today.

Electric Avenue rounds out the already popular Experia with COOLMAX sock line of Very Berry, Grass Green, Teal, Turquoise, Pink, Red, Navy, White, Black and Black on Black.

Experia, Powered by Thorlo Pads, offers superior foot protection but differentiates itself from classic Thorlos with its specially sculpted ball and heel pads, aerodynamic design, and fabric content (including LYCRA fiber and COOLMAX fiber) allowing for maximum breathability.

“We are amazed and extremely pleased with the marketplace's response to our Experia with COOLMAX sock line,” said James Jesserer, vice president of sales for Thorlo.

“We are continuing to protect feet with the same quality and level of care for which Thorlos are known, while broadening our consumer base, finding the number of repeat customers growing with each purchase, and having fun doing it.” Jesserer added, “What could be better than wearing your Electric Avenue Experia COOLMAX socks, while doing the Electric Avenue dance?”

The Experia line eliminates all but the most essential padding, significantly reducing the weight and thickness of the sock with strategically sculpted and contoured padding to match ball and heel strike patterns.

This slimmed down version of traditional Thorlos incorporates COOLMAX fiber technology with mesh polyester for maximum breathability and LYCRA fiber for ultimate comfort and fit. The new Experia Electric Avenue colors, made with LYCRA and COOLMAX fibers, may be purchased online at a quality sports-specialty store near you.

North Carolina-based Thorlo Inc., the originator of activity specific socks, is committed to providing the ultimate in foot protection and comfort for all consumers.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.

Thorlo Inc

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search