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Thorlo debuts Experia with COOLMAX fiber sock collection
Jun '12
Thorlo is thrilled to debut the Experia with COOLMAX fiber Electric Avenue sock collection for Summer 2012. Electric Pink, Electric Green and Electric Orange, rounded out with Electric Yellow and Electric Royal complete the collection. This new color collection complements the latest footwear and apparel trends in the marketplace today.

Electric Avenue rounds out the already popular Experia with COOLMAX sock line of Very Berry, Grass Green, Teal, Turquoise, Pink, Red, Navy, White, Black and Black on Black.

Experia, Powered by Thorlo Pads, offers superior foot protection but differentiates itself from classic Thorlos with its specially sculpted ball and heel pads, aerodynamic design, and fabric content (including LYCRA fiber and COOLMAX fiber) allowing for maximum breathability.

“We are amazed and extremely pleased with the marketplace's response to our Experia with COOLMAX sock line,” said James Jesserer, vice president of sales for Thorlo.

“We are continuing to protect feet with the same quality and level of care for which Thorlos are known, while broadening our consumer base, finding the number of repeat customers growing with each purchase, and having fun doing it.” Jesserer added, “What could be better than wearing your Electric Avenue Experia COOLMAX socks, while doing the Electric Avenue dance?”

The Experia line eliminates all but the most essential padding, significantly reducing the weight and thickness of the sock with strategically sculpted and contoured padding to match ball and heel strike patterns.

This slimmed down version of traditional Thorlos incorporates COOLMAX fiber technology with mesh polyester for maximum breathability and LYCRA fiber for ultimate comfort and fit. The new Experia Electric Avenue colors, made with LYCRA and COOLMAX fibers, may be purchased online at a quality sports-specialty store near you.

North Carolina-based Thorlo Inc., the originator of activity specific socks, is committed to providing the ultimate in foot protection and comfort for all consumers.

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications.

Thorlo Inc

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