Home / Knowledge / News / Apparel/Garments / Target employs 3D scanners to give perfect fit
Target employs 3D scanners to give perfect fit
Jun '12
Persuaded by a strong feeling that 3D technology can help it improve its clothing line fit, US-based well-known high street fashion retailer, Target, is taking help of a 3D body scanner to obtain the exact body dimensions of its customers to offer them the perfect fit.

The retailer discovered that poor fit was one of the main reasons why customers returned its clothes. It found that hardly 59 percent of younger women and 50 percent of older women customers were actually satisfied with fit of its garments.

Thus, the retailer launched the project as a part of its four year turnaround strategy aimed at enhancing its market position.

Under the project, thousands of men and women customers would be scanned with help of a millimetre-wave technology – AlvaScan 3D body scanner, to gather their body's shape and dimensions data from various points of sale. The data so collected would be used by the retailer to create a 3D image of the subject's body, and determine the most common shapes and produce size charts.

Earlier, leading global apparel brands like Levi's and Marks and Spencer also used the scanning technique in the US and the UK, respectively, to provide perfect clothing fit to their customers.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search