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Target employs 3D scanners to give perfect fit
04
Jun '12
Persuaded by a strong feeling that 3D technology can help it improve its clothing line fit, US-based well-known high street fashion retailer, Target, is taking help of a 3D body scanner to obtain the exact body dimensions of its customers to offer them the perfect fit.

The retailer discovered that poor fit was one of the main reasons why customers returned its clothes. It found that hardly 59 percent of younger women and 50 percent of older women customers were actually satisfied with fit of its garments.

Thus, the retailer launched the project as a part of its four year turnaround strategy aimed at enhancing its market position.

Under the project, thousands of men and women customers would be scanned with help of a millimetre-wave technology – AlvaScan 3D body scanner, to gather their body's shape and dimensions data from various points of sale. The data so collected would be used by the retailer to create a 3D image of the subject's body, and determine the most common shapes and produce size charts.

Earlier, leading global apparel brands like Levi's and Marks and Spencer also used the scanning technique in the US and the UK, respectively, to provide perfect clothing fit to their customers.

Fibre2fashion News Desk - India

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