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Lingerie brand Aimer launches official global online store
05
Jun '12
After the success of its series of market expanding events in Singapore, Malaysia, Hong Kong and Macau, Aimer, one of China's leading lingerie brands, launched its official international online store on June 1st, 2012.

The brand is recognized as a pioneer of the Chinese fashion lingerie industry, bringing revolutionary innovation into the designs of its suite of lingerie and underwear products. Since its establishment, Aimer has endeavoured to meet every intricate need of a woman, with its full range of refined and functional fashion lingerie designed to reveal elegance and confidence.

Capitalizing on the e-business model, the Beijing-based lingerie company is inspired to break into the international market with its online store selling a tasteful range of quality products to customers worldwide.

The launching of Aimer's official online store is of great significance. In keeping with their ideals, which is to "create beauty and convey love", Aimer's online store offers comprehensive, professional and high quality lingerie choices for customers the world over.

Aimer's official online store's main product categories are Aimer, Aimer Men and Aimer Kids. The store offers a one-stop-for-all shopping experience for customers across varied age groups and styles. Products under the brand are mainly intimate apparel, including bras and panties, sleepwear, swimwear and accessories.

Presently, the store boasts more than 300 styles, show-casing the latest fashion trends in the lingerie industry.

Beijing Aimer International Trading Co., Ltd General Manager, Ms Sabrina Sun Wei, said that after having cemented a leading position in the traditional high-end lingerie market, the group decided to actively extend the brand overseas using the online platform.

"Online is an emerging shopping phenomena, and through this platform, Aimer can reach more people who are pursuing a quality life, and wishing to live with exquisitely intimate products, but have difficultly buying Aimer products because of the physical distance.

“Our online store is one more service we hope to introduce to our existing and potential clients. It's a way to communicate with them directly the focus we have on our brand and products, and thus inspire their lifestyles. The ultimate goal of our Aimer online store is to provide the best intimate apparel to people all over the world.

Aimer Group is a leading brand in China's lingerie market, creating mid to high-end lingerie products dedicated to women aged between 25 and 40.

Aimer

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