Home / Knowledge / News / Apparel/Garments / Lingerie brand Aimer launches official global online store
Lingerie brand Aimer launches official global online store
05
Jun '12
After the success of its series of market expanding events in Singapore, Malaysia, Hong Kong and Macau, Aimer, one of China's leading lingerie brands, launched its official international online store on June 1st, 2012.

The brand is recognized as a pioneer of the Chinese fashion lingerie industry, bringing revolutionary innovation into the designs of its suite of lingerie and underwear products. Since its establishment, Aimer has endeavoured to meet every intricate need of a woman, with its full range of refined and functional fashion lingerie designed to reveal elegance and confidence.

Capitalizing on the e-business model, the Beijing-based lingerie company is inspired to break into the international market with its online store selling a tasteful range of quality products to customers worldwide.

The launching of Aimer's official online store is of great significance. In keeping with their ideals, which is to "create beauty and convey love", Aimer's online store offers comprehensive, professional and high quality lingerie choices for customers the world over.

Aimer's official online store's main product categories are Aimer, Aimer Men and Aimer Kids. The store offers a one-stop-for-all shopping experience for customers across varied age groups and styles. Products under the brand are mainly intimate apparel, including bras and panties, sleepwear, swimwear and accessories.

Presently, the store boasts more than 300 styles, show-casing the latest fashion trends in the lingerie industry.

Beijing Aimer International Trading Co., Ltd General Manager, Ms Sabrina Sun Wei, said that after having cemented a leading position in the traditional high-end lingerie market, the group decided to actively extend the brand overseas using the online platform.

"Online is an emerging shopping phenomena, and through this platform, Aimer can reach more people who are pursuing a quality life, and wishing to live with exquisitely intimate products, but have difficultly buying Aimer products because of the physical distance.

“Our online store is one more service we hope to introduce to our existing and potential clients. It's a way to communicate with them directly the focus we have on our brand and products, and thus inspire their lifestyles. The ultimate goal of our Aimer online store is to provide the best intimate apparel to people all over the world.

Aimer Group is a leading brand in China's lingerie market, creating mid to high-end lingerie products dedicated to women aged between 25 and 40.

Aimer


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search