Home / Knowledge / News / Apparel/Garments / Bedrock acquires apparel firm Filson Holdings
Bedrock acquires apparel firm Filson Holdings
06
Jun '12
Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Filson Holdings Inc, one of the oldest American brands of premium outdoor apparel and accessories, to Bedrock Manufacturing Co. Terms of the transaction were not disclosed.

Since acquiring Filson, Brentwood has assembled a talented senior management team, led by Chief Executive Officer, Mark Korros, to leverage the strength of Filson's brand heritage and execute an aggressive growth strategy.

Under Brentwood's ownership, Filson has accelerated product development, grown its direct-to-consumer business significantly by expanding catalog marketing, launching an award-winning website and implementing innovative e-commerce marketing strategies, and expanded its wholesale distribution among outdoor and premium specialty retailers.

Roger Goddu, Partner at Brentwood, commented, "The Filson management team under Mark Korros' leadership has done a tremendous job executing on the company's growth initiatives.

“The team has broadened Filson's product offering in core outdoor categories while also expanding the offering of casual apparel, luggage and accessories. With a steadfast commitment to Filson's century-old motto of 'Might as Well Have the Best,' we are confident the company will continue to thrive under new ownership."

Steve Moore, Partner at Brentwood, added, "Filson is an iconic heritage brand that continues to grow its base of highly loyal customers through its multi-channel distribution platform.

“The company has successfully expanded its 'share of wallet' with its loyal outdoor enthusiast customers while also capitalizing on the aspirational appeal of the Filson brand to attract new customers and achieve growth across all channels. Filson's business model is well positioned as consumers become increasingly channel-agnostic and demand a seamless shopping experience."

Commenting on Filson's partnership with Brentwood, CEO Mark Korros said, "Brentwood has been an extremely supportive partner, providing us with the resources necessary to revitalize our products and to increase sales across multiple channels. Brentwood's multi-channel marketing expertise has helped accelerate growth at Filson and has positioned Filson well for continued success with Bedrock."

Robert W. Baird & Company acted as financial advisor to Filson and Brentwood in connection with the transaction.

Brentwood Associates


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search