Home / Knowledge / News / Apparel/Garments / Harrods to carry Disney's fairytale dresses this Christmas
Harrods to carry Disney's fairytale dresses this Christmas
06
Jun '12
Harrods is delighted to announce an exciting collaboration with Disney – the world's leading family entertainment brand – as the luxury store puts plans in place to showcase a glamorous take on Disney's fairytale Princesses this Christmas.

Celebrations will get underway in November when the store will unveil an extravagant set of window displays showcasing dresses created by world-leading designers, including Oscar de la Renta, Versace and Elie Saab – each with a unique interpretation of the original Disney Princess dresses.

Inspired by the individual stories of the Disney Princesses, Harrods will pay tribute to each of them – Ariel, Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine, Mulan, Pocahontas, Rapunzel, Snow White and Tiana – with a host of exciting in-store events and promotions.

A one-off 7,000 square foot dedicated Disney area, located on the Fourth Floor, will house a Disney Princess pop-up boutique and a broad range of Disney products, including bespoke and limited-edition items, which will be available to purchase throughout the festive period.

Cinderella will receive a particular spotlight as part of Disney's celebration of the global high definition launch of the animated classic masterpiece “Cinderella” Diamond Edition on Bluray this autumn.

Mark Briggs, Store Image Director at Harrods, said: “Each year we strive to deliver a Christmas theme that will inspire and enthrall our customers. Collaborating with Disney this year is an exciting prospect for the store, as it allows us to combine luxury and fashion with fantasy and nostalgia to execute a show-stopping Christmas”

Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland added: “We are thrilled to be working with Harrods and some of the world's most famous designers to sprinkle some magic on Christmas in London this year. The enchanting stories of our Disney Princesses are timeless and continue to inspire girls and women across generations.”

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

Disney

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search